ADEAM, led by designer Hanako Maeda, will open a pop-up shop showcasing its 2014 Spring/Summer collection at The Stage #3 on the third floor of the main building of the Isetan Shinjuku store. The event will run from April 9th to 15th.

Inspired by hydrangeas, which signal the arrival of Japan's rainy season, the 2014 Spring/Summer collection features silk chiffon, eyelet motifs, and hydrangea-inspired printed textiles. The colors are pastel tones such as pale blue, grass green, and peach. Maeda focused on the multifaceted nature of beauty, as the saying goes, "beautiful flowers have thorns."

A hydrangea-inspired cut-and-sew top (two colors/53,704 yen) will be sold exclusively at the store. An original gift will be available with purchases of 70,000 yen or more during the event period.