To celebrate the 50th anniversary of the founding of the Jun Ashida Maison, a pop-up shop called "Jun Ashida 50th Aniv x JAPAN SENSES YUZEN" opened on Stage #4 on the 4th floor of the main building of the Isetan Shinjuku store. Five new dresses using Kyoto's hand-painted yuzen dyeing are on display. The shop will run until April 8th. The shop showcases dresses created in collaboration with Tomihiro Dyeing, a Kyoto-based company that handles everything from planning to manufacturing hand-painted yuzen dyeing. Five dresses (priced from 200,000 to 480,000 yen) were designed to showcase the artistry of Tomihiro Dyeing's specialty, hand-painted yuzen, and the dresses are styled with obi strings resembling belts. The collaboration between the two companies is part of the "Japan Senses" campaign launched by Isetan Mitsukoshi in 2011. The company approached Ashida about participating in a Kyoto yuzen project, which led to the creation of these dresses. The shop will feature a panel displaying the history of the brand, which is celebrating its 50th anniversary, and dresses presented by Jun Ashida at Paris Fashion Week in the 1970s, conveying the brand's history as a leader in Japanese luxury fashion. The shop will also stock "Compass," a scarf that turns into a circle when unfolded, "Bombu," pants inspired by bamboo joints, and Jun Ashida's signature "Kimono Dress," as well as ceremonial dresses.