Sogo & Seibu is offering "Cheese" and "Two-person Yoga" as ideal Mother's Day gifts from April 15th to May 11th. This year's theme is "The Gift of Meeting." Cheese and yoga are featured as products for expressing gratitude directly to mothers and spending special time together. The "Four Patissiers' Selection Fresh Cheesecake Tasting Set" is available exclusively at Sogo & Seibu. Made with cheese rich in calcium, a calcium deficiency often found in women, the set includes four fresh cheese cakes created by Chef Motohashi of Anniversary, Chef Takagi of Le Patissier Takagi, Chef Oyama of Malmaison, and Chef Hidaka of Patisserie La No Boutique. The set is priced at ¥3,500 (5-inch/15cm, limited to 700 units sold at all stores). "Two-person Yoga" offers apparel for mothers and daughters to enjoy yoga together. Exclusively at Sogo & Seibu, T-shirts (¥8,000) and tank tops (¥6,500) made from the finest Flanders linen will also be available. The sheer, layered design makes them suitable for everyday wear, creating a trendy look.

In advance of this promotion, the company conducted an online survey about Mother's Day among Club On/Millennium members (5,328 responses, of which 4,948 were women). 77% responded that they would like to spend this Mother's Day with their children. The top choice of Mother's Day gift was "flowers" (39%), followed by "sweets" (22%). The top choice of gift budget was between ¥5,000 and ¥10,000 (25%), followed by ¥4,000 and ¥5,000 (18%).