Shu Uemura has announced a makeup collection in collaboration with Patisserie Sadaharu Aoki, "Shu Uemura x Sadaharu Aoki Paris." Eyeshadow palettes, lipsticks, limited edition cleansing oils, and more will be available for a limited time from May 6th.

In advance of this, from April 28th, the collection will be available for pre-sale at Shu Uemura's official online shop and at Shu Tokyo Makeup Box, Shu Uemura's global flagship beauty boutique opening in Omotesando, Tokyo (April 16th).

A cosmetics collection inspired by vibrant sweets

Inspired by the vibrantly colored sweets created by pastry chefs, the fresh and innovative spring/summer collaborative collection "Shu Uemura x Sadaharu Aoki Paris" is a collection of 2021 spring/summer trends.

The key colors of this collection are "vibrant matcha green" and "elegant azuki pink," which are both Sadaharu Aoki Paris' signature colors and the trend colors for spring/summer 2021.

Color your eyes with a bold eye palette and decorate your lips with the sugary sparkle of lipstick. This is an addictively delicious makeup collection.

An eye color palette inspired by the multi-layered batter of a cake

This cake-sized eye palette features sharp lines reminiscent of Sadaharu Aoki's ingenious cakes. Another great thing about this palette is that you can enjoy the scent of matcha and red bean, respectively!

This palette will transport you to a sweet world the moment you pick it up, and it contains 10 vibrant colors that are perfect for early summer. The wearable colors are like layers of a cake, and the lineup includes carefully selected colors that can all be blended seamlessly. The limited edition texture, reminiscent of crushed stone, also gives you a sense of the specialness that is unique to this collection.

"Matcha Genoise Eye Palette" (¥9,350 including tax)
Special matcha scent
Palette contents: 9 limited edition colors and 1 existing color
"Azuki Feuilleté Eye Palette" (¥9,350 including tax)
Special azuki bean scent
Palette contents: 7 limited edition colors / 3 existing colors

Lip colors with a blissful fragrance

Green packaging "Rouge Unlimited Matte" Color options: 2 limited-edition colors, 2 existing colors (¥3,740 each, tax included) Special matcha scent
Pink packaging "Rouge Unlimited Lacquer Shine" Color options: 2 limited-edition colors (¥3,740 each, tax included) Special azuki bean scent
The popular lip series "Rouge Unlimited" has also been sweetly updated! Like the eye palette, this also has a sweet fragrance, making you feel sweet every time you apply it.

The green-packaged "Rouge Unlimited Matte" has a fragrant, refined matcha scent, while the pink-packaged "Rouge Unlimited Lacquer Shine" has a sweet and sensual Ogura scent.

The color lineup includes four colors for "Rouge Unlimited Matte": Cherry Cream (limited edition color), Mandarin Ginger (limited edition color), Plum Mousse, and Raspberry Crush. "Rouge Unlimited Lacquer Shine" comes in two colors: Azuki Caramel (limited edition color) and Coral Jelly (limited edition color).

Don't miss the iconic items in limited-edition packaging

Top left: "Petal Foundation Brush" limited edition packaging (¥6,600 including tax), right: "Ultime8 Sublime Beauty Cleansing Oil" limited edition packaging (450mL / ¥12,650 including tax).
*Also available, not shown in the photo above, is the "Hard Formula" limited edition packaging for Seal Brown 02 (¥2,860 including tax).
The "Hard Formula" will be available exclusively at Shu Uemura's official online shop and global flagship beauty boutiques.

Three of Shu Uemura's signature items will also be available in a special sweet and light edition.

These items have a vivid and fresh design reminiscent of early summer, perfect for pairing with the newly released Eye Palette and Rouge Unlimited. Even if you're a regular fan, why not take this opportunity to repurchase?



Experts in makeup and patisserie have teamed up to present "sweet cosmetics." Be sure to try out the new products and enjoy fresh, sweet, seasonal makeup.



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