Paul Smith released its first mobile game, "DINO JUMPER," on the App Store and Google Play on August 30th. The game features Paul Smith's dinosaur, a striking motif featured on shirts, knitwear, and accessories in the brand's Fall/Winter 2016 collection. Players navigate the dinosaur through three levels, jumping over gaps, shooting ghosts, and collecting charms that appear repeatedly in the collection, such as apples, rainbows, music notes, and peace signs. The game's colors and design are inspired by the men's collection and pay homage to classic computer games from the late 1970s, when Paul Smith first began designing. Players can also compete with friends on social media by posting their game results with the hashtag "#DINOJUMPER." The dinosaur-themed Fall/Winter 2016 collection is available at Paul Smith stores nationwide and the official online store. Additionally, the Paul Smith Roppongi store's 3x3 section will be showcasing dinosaur and pop icon items until September 15th.