Gap has unveiled a new campaign with the slogan "Dress Normal." The campaign asks people to embrace their own unique style and find comfort in what they wear. This season kicks off with the biggest trend: black denim, and each season will see the introduction of Gap's iconic basic items. The concept was developed in partnership with Wieden+Kennedy New York, the advertising agency behind campaigns for Nike and others. The campaign features celebrities who practice dress normality. The campaign features Angelica Houston, who has appeared in films such as "The Royal Tenenbaums" and "The Addams Family," Elisabeth Moss, who is known for TV dramas such as "Mad Men," Michael K. Williams, who appeared in "12 Years a Slave," Jena Malone, who appeared in "The Hunger Games: Catching Fire," and Zosia Mamet, one of the main cast members of "Girls."

The campaign, which will be launched in the United States, Canada, the United Kingdom, France, Japan, and other countries, is accompanied by taglines such as "dress like no one's watching" and "let your actions speak louder than your clothes." The stylish black-and-white video, distributed on YouTube and Facebook, was created by director David Fincher, whose numerous notable works include "Seven," "The Social Network," and "The Girl with the Dragon Tattoo." In addition to magazine advertising, the campaign will be carried out across a wide range of channels, including outdoor advertising, mobile, direct marketing, social media, in-store and digital. Gap's global snap site, "Styld.by," will strengthen its platform by asking popular bloggers, musicians, photographers and artists to curate items from the fall collection.