KENZO has launched a collaboration with Paris's Printemps department store. As part of the collaboration, the brand has released the smartphone app "KENZO loves Printemps" worldwide.

The iBeacon-enabled app sends push notifications to users approaching the Printemps flagship store with information about events taking place in the atrium. Furthermore, users who unlock the interactive features in the atrium can participate in the "KENZO Treasure Hunt" for a chance to win a limited-edition sweatshirt. This campaign will run until October 18th, when KENZO will dominate the Printemps window and atrium. The app can be downloaded from iTunes and Google Play.

Limited-edition items will also be available for purchase, including the world-famous "Tiger" sweatshirt and items featuring monster motifs, the iconic motif of the new Fall/Winter collection.