This fall, VALENTINO BEAUTY will begin full-scale expansion in Japan, launching the fragrance "VOCE VIVA" on November 10th.
Like Valentino fashion, VALENTINO BEAUTY is headed by Pierpaolo Piccioli, who serves as creative director. Pierpaolo asked, "What if perfume could evoke senses beyond smell?" VOCE VIVA was born as a fragrance that liberates both body and mind when worn.
VALENTINO BEAUTY believes that just as each person's sense of scent is unique, so too is each person's voice. Our individuality is expressed through our voice, and when that voice speaks its truth, it can have a beautiful and profound impact on the world and others. This is the inspiration for VOCE VIVA and the story behind the concept, "My Voice, My Strength."
Lady Gaga, VOCE VIVA's ambassador, has always celebrated differences and strived to create a world where everyone can speak freely. With a deep respect for each individual and their place in the world, she embodies the Valentino Beauty spirit of always celebrating themselves. Beyond her status as a global icon, she is a woman who strives to deliver a special message to people from all walks of life. She also provided an original song for VOCE VIVA's promotional video.
VOCE VIVA Scent
The sparkling essence of bergamot, harvested in southern Italy, combines with the sweet and juicy essence of Italian mandarin to create a soft, ethereal fragrance. Orange blossom absolute and Morning Jasmine Grandiflorum, harvested before dawn in India, add a touch of clarity, vulnerability, and purity.
Finally, the Crystal Moss accord, a masculine fragrance, adds an unexpected touch. It's modern, and echoes the subtle tension that accompanies an unconventional, charismatic woman. The warm, milky sandalwood, which exudes romance, and the sensual Madagascar vanilla absolute add to the romantic atmosphere, evoking the sophisticated yet unconventional style of the Valentino woman. This is what drives, empowers, and captivates.
<Floral Woody Fragrance>
■TOP Notes: Italian Bergamot, Italian Mandarin, Ginger
■HEART Notes: Orange Blossom, Golden Gardenia, Morning Jasmine
■BASE Notes: Crystal Moss, Madagascar Vanilla, Sandalwood
Bottle
Pierpaolo Piccioli created Rosso Valentino, a slightly pinkish red, for VOCE VIVA. It is a visual message that urges people to live a colorful life, as if brightly celebrating the wearer of the perfume.
The Rockstud, a motif traditionally indispensable for leather goods and carved into the cut stone of Italian palazzos, was redefined by Valentino and has become one of the Maison's icons. The studs, with their elegant yet aggressive image, are the perfect design for a free-spirited, independent person.
The bottle's refined, artisanal design and the elegance of an haute couture dress are the result of a combination of simple, precise lines. Two studs are engraved on the sides of this elegant, smooth glass block with slightly rounded edges, while the center of the glass evokes the silhouette and curves of an haute couture dress. The studs cut into the square sides diffract the light passing through the golden bottle containing this fragrance. With each refraction, the bottle's couture-inspired quality is enhanced.
Product Overview
◇Release Date: Wednesday, November 10, 2021
*The release date is subject to change.
◇Product name: Valentino Voce Viva Eau de Parfum
◇Price: 10mL 4,400 yen (tax included), 30mL 10,120 yen (tax included), 50mL 14,850 yen (tax included), 100mL: 21,450 yen (tax included)
*100mL is only available at Valentino boutiques
◇Stores: @cosme SHOPPING, @cosme TOKYO, Valentino boutiques
■Valentino Beauty @cosme SHOPPING
https://www.cosme.com/valentinobeauty
■Valentino Beauty Customer Inquiries
TEL: 03-6332-7251 Reception hours: Mon-Fri 10:00-17:00 *Closed Saturdays, Sundays, national holidays, and the New Year holidays
Click here for company press release details
Like Valentino fashion, VALENTINO BEAUTY is headed by Pierpaolo Piccioli, who serves as creative director. Pierpaolo asked, "What if perfume could evoke senses beyond smell?" VOCE VIVA was born as a fragrance that liberates both body and mind when worn.
VALENTINO BEAUTY believes that just as each person's sense of scent is unique, so too is each person's voice. Our individuality is expressed through our voice, and when that voice speaks its truth, it can have a beautiful and profound impact on the world and others. This is the inspiration for VOCE VIVA and the story behind the concept, "My Voice, My Strength."
Lady Gaga, VOCE VIVA's ambassador, has always celebrated differences and strived to create a world where everyone can speak freely. With a deep respect for each individual and their place in the world, she embodies the Valentino Beauty spirit of always celebrating themselves. Beyond her status as a global icon, she is a woman who strives to deliver a special message to people from all walks of life. She also provided an original song for VOCE VIVA's promotional video.
VOCE VIVA Scent
The sparkling essence of bergamot, harvested in southern Italy, combines with the sweet and juicy essence of Italian mandarin to create a soft, ethereal fragrance. Orange blossom absolute and Morning Jasmine Grandiflorum, harvested before dawn in India, add a touch of clarity, vulnerability, and purity.
Finally, the Crystal Moss accord, a masculine fragrance, adds an unexpected touch. It's modern, and echoes the subtle tension that accompanies an unconventional, charismatic woman. The warm, milky sandalwood, which exudes romance, and the sensual Madagascar vanilla absolute add to the romantic atmosphere, evoking the sophisticated yet unconventional style of the Valentino woman. This is what drives, empowers, and captivates.
<Floral Woody Fragrance>
■TOP Notes: Italian Bergamot, Italian Mandarin, Ginger
■HEART Notes: Orange Blossom, Golden Gardenia, Morning Jasmine
■BASE Notes: Crystal Moss, Madagascar Vanilla, Sandalwood
Bottle
Pierpaolo Piccioli created Rosso Valentino, a slightly pinkish red, for VOCE VIVA. It is a visual message that urges people to live a colorful life, as if brightly celebrating the wearer of the perfume.
The Rockstud, a motif traditionally indispensable for leather goods and carved into the cut stone of Italian palazzos, was redefined by Valentino and has become one of the Maison's icons. The studs, with their elegant yet aggressive image, are the perfect design for a free-spirited, independent person.
The bottle's refined, artisanal design and the elegance of an haute couture dress are the result of a combination of simple, precise lines. Two studs are engraved on the sides of this elegant, smooth glass block with slightly rounded edges, while the center of the glass evokes the silhouette and curves of an haute couture dress. The studs cut into the square sides diffract the light passing through the golden bottle containing this fragrance. With each refraction, the bottle's couture-inspired quality is enhanced.
"I believe the power to share emotions is essential in today's world."Pierpaolo Piccioli
"You are unique, different, and able to shine in your own unique way."Lady Gaga
Product Overview
◇Release Date: Wednesday, November 10, 2021
*The release date is subject to change.
◇Product name: Valentino Voce Viva Eau de Parfum
◇Price: 10mL 4,400 yen (tax included), 30mL 10,120 yen (tax included), 50mL 14,850 yen (tax included), 100mL: 21,450 yen (tax included)
*100mL is only available at Valentino boutiques
◇Stores: @cosme SHOPPING, @cosme TOKYO, Valentino boutiques
■Valentino Beauty @cosme SHOPPING
https://www.cosme.com/valentinobeauty
■Valentino Beauty Customer Inquiries
TEL: 03-6332-7251 Reception hours: Mon-Fri 10:00-17:00 *Closed Saturdays, Sundays, national holidays, and the New Year holidays
Click here for company press release details
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