PARCO will release its official smartphone app, "POCKET PARCO," in November. The app delivers timely information relevant to users from the approximately 3,000 shops and products sold at PARCO locations nationwide. It functions as a "lifestyle curated media" offering personalized, relevant information. It also supports various other services, including "Kaeru PARCO," which will launch in the fall of 2014. "Kaeru PARCO" allows users to reserve items featured on shop blogs or purchase them online, enabling them to shop at PARCO 24 hours a day. A points service is also available, allowing users to earn coins by making purchases with a credit card or checking in at the store. Once users accumulate a certain number of coins, they will receive a PARCO shopping voucher. This service is scheduled to be available at PARCO locations nationwide from spring 2015.