Yohji Yamamoto will open Ground Y, a concept shop carrying multiple brands, on the first floor of Shibuya Parco Part 1 on September 5th. Targeting people who share a love of Shibuya culture, the shop will offer a lineup based on the theme of "wearing unisex clothing." The shop will carry the new brand Ground Y, Yohji Jeans, a jeans brand created in collaboration with EDWIN, as well as exclusive items from by Y's and Y's Pink Label, and silver accessory brand GOTHIC YOHJI YAMAMOTO. The opening image for Ground Y features 100 young people photographed by photographer Leslie Kee. Leslie has established a new project, "Ground Y Factory," with the idea of using Ground Y as a "playground" to encourage the active participation of young people. "I have always respected Yohji Yamamoto. I want to spread the appeal of his creations and worldview to the world through photography," says Leslie.

As the first step in this project, we are currently accepting applications for visual models for Ground Y until August 20th. Further details can be found on the Yohji Yamamoto official website and on the social media platform "Ground Y Factory."