To celebrate the brand's 20th anniversary, Rick Owens has launched a collaborative project with London department store Selfridges called "The World of Rick Owens."
To celebrate this first collaboration, Rick Owens and the brand's diffusion line, DRKSHDW, have released a limited-edition collection. The lineup includes a wide range of seasonless, unisex styles, including leather jackets, T-shirts, sweatshirts, and tote bags. Each piece features a label featuring Rick's torso in Selfridges' signature yellow.
These items will be available at the concept store on the ground floor, a new shop-in-shop, the Manchester Exchange Square store, and the Birmingham store. They will also be available for purchase on the Selfridges website.
During the project, a sculpture featuring Rick will be installed above the main entrance of Selfridges on Oxford Street. The sculpture, over 7 meters long, was created by 20 people, including long-time collaborator Doug Jennings. It features a torch in hand and will be lit for 12 hours a day during the event. The flame will also increase in intensity as "The Queen of Time" chimes every 15 minutes.
Furthermore, the show window will depict the world of the opera "Salome," which inspired the brand, using the words of Oscar Wilde and the music of Richard Strauss. It also features a white lunar surface, a work by architect Patrick Tighe, which digitally visualizes the opera's finale, "Maria." A quote from "Salome's Libretto," is inscribed on the lunar surface.
The concept store will be curated by Rick. Rick's worldview is expressed through four display windows designed by the designer himself and an installation by Japanese sound artist Ryoji Ikeda called "TEST PATTERN: LED VERSION." Other items selected by Owens include furniture, tableware, candles, LP records, and opera films. Regarding the project, Selfridges Buying Director Sebastian Manes commented, "'The world of Rick Owens' is the largest project Selfridges has ever undertaken with a single designer. We are thrilled to bring Rick Owens, who effortlessly transcends the fashion mainstream, to the forefront of Selfridges' fashion offerings."
