"EDITIONS DE PARFUMS FREDERIC MALLE" is featured on the first floor of Isetan Men's Building.

EDITIONS DE PARFUMS FREDERIC MALLE is a brand founded in Paris in 2000 by Frédéric Malle, who was born with an excellent sense of smell and worked as a "perfume editor."

The word "edition" is used because, like literary publications, each perfume creation is signed with the name of the creator (perfumer).

By 2013, 13 years after its founding, the "EDITIONS DE PARFUMS FREDERIC MALLE" collection consisted of 19 creations by 12 perfumers, and had risen to become an undisputed presence in the French luxury perfume industry.

Then, in 2014, the 20th new fragrance, "Eau de Magnolia" (28,080 yen), with its clear and fresh scent, was born. It was created by Carlos Benaim, a perfumer who has created many famous fragrances. Isetan Men's carries the entire lineup, including this new release.