
Four types of origami paper created by the graphic unit COCHAE, which works on the theme of "play design," will be on sale on the 6th floor of the main building of Isetan Shinjuku.
Prepared in conjunction with the "Children's Room Art Special" event, which will be held from September 10th, all four types are designed to ensure that even children experiencing origami for the first time can enjoy the experience to the fullest.
The "First Bird Origami" (3 types x 3 sheets each / 713 yen), which is aimed at the youngest age group, features a bird shape with just one fold. The paper is also designed to be soft and tear-resistant, supporting young children's first attempt.
The "Large Paper Mask Origami" (5 types x 1 sheet each / 778 yen), designed to fulfill children's dreams of folding large pieces of origami, is designed to be challenging to fold, and its unique feature is that the folded mask can be worn as a headpiece. The cards are printed with helmets, masks, animals, monsters, and more, so you can create authentic masks simply by folding them.
The "Original Funny Face Cards" (2 types x 5 cards each / 823 yen), an iconic origami card by Kochae, are made of thick paper with accordion-like folds, allowing you to fold the same spot over and over again, creating a puzzle-like experience. Finished in Isetan colors specifically for this project, this item is sure to be a hit with Kochae fans.
In addition to origami, we will also be introducing products that incorporate artistic elements into children's development. TAROUT's "Hungry Star Bear Sign" (8,000 yen) is a sign featuring animal characters guiding people around the house (such as "My Room," "Caution," and "Toilet").
Picture book author Chiharu Sakazaki created an animal vision test chart for the "Animal Vision Test Play" (26,400 yen). Designer Donna Wilson's "Fun Animal Ruler" is available in sizes for babies (11,200 yen), children (22,300 yen), and children to adults (33,500 yen).
By not limiting how it can be used, this toy not only satisfies children's boundless sense of inquiry, but also encourages them to stretch their imaginations, and is sure to refine the sensibilities of the adults who play with it.
























