On April 29, Furudate Project opened "andMade" (3-34-3 Sendagaya, Shibuya-ku, Tokyo), one of Japan's largest fashion fab service facilities, in Shibuya, Tokyo, based on the concept of "moving from buying clothes to making them." This initiative is part of the activities of the newly established MAKE MY BRAND Business Division, led by announcer Ichiro Furudate, to enter the fashion and IT businesses. With the support of JUKI, the facility offers a full lineup of professional-grade sewing machines, from industrial to freehand quilting machines. It also boasts Japan's latest machinery and cutting-edge digital equipment, including textile printers for creating original prints, UV printers, laser cutters, and 3D printers. Membership allows customers to create the clothes they desire. An opening event was held the day before the opening, featuring Ichiro Furudate himself and Tomoe Shinohara, a talent and fashion designer affiliated with the facility. Furudate introduced the facility in a live broadcast format. &Made is Japan's largest members-only coworking space specializing in clothing design. Amid the growing popularity of e-commerce sites specializing in handmade goods, the space aims to lower the barriers to clothing design, which requires specialized skills, knowledge, and equipment, and to promote the joy of clothing design, as well as discover and nurture talented designers. The space spans two floors. The first floor features equipment for printing original patterns on polyester fabric, as well as sewing and ironing equipment, a counter for meetings, an exhibition area, and a space for makeup and photography. The second floor, for more advanced designers who already have experience making clothes, is equipped with a UV printer for producing accessories and other materials, a cutting machine, a laser cutter for processing various materials such as buttons, a 3D printer, an embroidery machine, and a tape creator. Membership allows anyone, from those with no prior experience to young creators, to freely use the same equipment used by apparel manufacturers and top designers. The space also hosts seminars and workshops for inexperienced designers, as well as designer talk shows. In addition to providing a production environment, the company has also launched a support project to develop young creators, leveraging its management experience from the Furudate Project, which has produced talents and TV writers, to produce talented young fashion designers and support them until they are able to become independent professional designers. The works produced at &Made will be provided to talents and artists as costumes, and will be featured in serials on television programs, providing opportunities for them to be seen by a wide audience. As part of its designer discovery auditions and activity management, the company is also holding a "Peacoat Re-Design Contest," inviting participants to submit the ideal peacoat design that Furudate Ichiro would like to see made. A new program is also planned for broadcast on AbemaTV, in which men and women interested in fashion will gather at &Made and spend time together. Future plans include expanding the program to major cities such as Fukuoka, Kyoto, and Sapporo. Furudate described the textile printers, UV printers, 3D printers, and cutting machines as "a modern-day example of The Crane's Return," "Sai Baba's materialization phenomenon," "a tanning machine for the fashion world," and "a modern-day paper-cutting artist," providing a live commentary on everything from the machines to the exterior, stairs, and restrooms in his own unique style. He also offered words of encouragement, saying, "It's not a fantasy that a woman working in a factory in Hanoi could make a jacket at &Made on her way home from work and become a famous designer in New York," and "This is the Tokiwa-so of the fashion world, where talent blossoms through mutual stimulation and clashes." Shinohara, who is already a member, also appeared wearing clothes printed with &Made. "I've been waiting for a space like this. I hope that a designer who can reach out to the world will be born here, and I would like to hold a workshop myself."