Bvlgari and Hiroshi Fujiwara—a story woven by two visionaries who embrace a creative approach that rewrites traditional codes. The result is exceptionally cool, urban, and contemporary timepieces. Like the limited edition models released in 2020, the new "FRAGMENT x BVLGARI Bvlgari Bvlgari World Limited Edition" series transcends the mainstream and breaks new ground.

Hiroshi Fujiwara, a prolific collaborator, has applied his creative talents to a wide range of items, from electronics to sneakers and clothing, and is recognized as a trendsetter for the 21st century's urban trends. Rome-based high jeweler Bvlgari has followed a similar path in a completely different field, consistently breaking down traditional codes in jewelry and watchmaking. Hiroshi Fujiwara and Bvlgari were destined to meet and create a shared creation. This bold, historic watch, the Bvlgari Bvlgari, was launched over 40 years ago and resonates with urban modernity. The bezel with its two brand logos has always been a hallmark of the Bvlgari Bvlgari collection. This signature style has now been energetically updated, featuring the Bvlgari logo and the inscription "FRGMT," representing Hiroshi Fujiwara's brand, Fragment. The brand's signature two lightning bolts also feature on the dial, crown, and skeletonized caseback. This iconic FRAGMENT x BVLGARI timepiece is no exception. Its understated approach maximizes its beauty, combining an sculpted, polished stainless steel case with a black lacquer finish and a dial without indexes. The strap is a nylon NATO type, available in two colors: black and striped. Its casual yet elegant look will captivate you at first sight. Equipped with Bulgari's in-house automatic movement, the FRAGMENT x BVLGARI Bulgari Bulgari is a resolutely modern model that reflects and embodies the finest watchmaking traditions.

The FRAGMENT x BVLGARI Bulgari Bulgari World Limited Edition Model is limited to 600 pieces and will be available for pre-order from midnight on Tuesday, September 7, 2021 (late night on the 6th) on the Bulgari official website.
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【Product Overview】
Item Number SAP103570
Price 550,000 yen (tax included)
Case 41mm diameter, 8.70mm thick polished stainless steel case
Polished stainless steel crown with FRAGMENT design logo
Ceramic insert and see-through case back
Dial Black lacquer dial without indexes, FRAGMENT design logo, date display at 3 o'clock
Caliber BVL 191 Solotempo, mechanical manufacture movement, automatic winding (bidirectional)
Côtes de Genève, circular graining, beveled finish, diameter 25.60mm, thickness 3.80mm
Hours, minutes, seconds, date display
Voltage: 28,800 vph
Power reserve: Approximately 42 hours
Bracelet: Black, gray, and blue NATO strap, with an interchangeable black NATO strap included
Stainless steel ardillon buckle and loop
Water resistance: 50m
Limited to 600 pieces
Release date: Late September (first in Japan)
Contact: Bvlgari Japan 03-6362-0100 https://www.bulgari.com/ja-jp/



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