White Mountaineering presents its Spring/Summer 2022 collection at "by R"

Aug 30, 2021
White Mountaineering livestreamed their 2022 Spring/Summer Collection as part of the "by R" project by Rakuten Group, Inc. This marked their first show in Tokyo in approximately nine years.


To mark the 15th anniversary of the brand's founding, the T-shirts worn in the finale displayed the titles of all past seasons.
The venue was set in the beautiful forests of Shinjuku Gyoen National Garden, and all models wearing the collection were female, creating a setting befitting the special setting of a by R event.

The set worn in the final look is a collaboration between Sulvam's Fujita and Aizawa. (Release date is yet to be determined.)

You can see footage of the show on the by R special website.

【by R special website】 https://brandavenue.rakuten.co.jp/contents/byr 
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