The charms of both brands come together: UGG and White Mountaineering announce their Fall/Winter 2020 collaboration

Sep 19, 2020

UGG® and Tokyo-based fashion brand White Mountaineering have announced their fourth global collaboration for Fall/Winter 2020. Unveiled during Paris Men's Fashion Week Fall/Winter 2020, the UGG® x White Mountaineering collection fuses the best of both brands, beautifully crafted with timeless, neutral colorways and premium materials. The limited-edition capsule collection, consisting of boots and sneakers, will be available outside of Japan from October 17th, with the sneakers available in Japan first from September 19th.


White Mountaineering designer Yosuke Aizawa cites outdoor influences, repurposed products, and vintage ski gear as influences for his latest collaboration with UGG®. Aizawa's goal in collaborating with UGG® is always to combine the classic silhouette and functionality of UGG® boots with his own exciting yet streamlined designs. The UGG® x WM CA805 Sneaker, with its athletic-inspired platform silhouette, puts a new twist on the classic UGG® sneaker, featuring timeless neutral colors, metal hardware, and a running-style oversized platform sole. The new sneaker style combines style and functionality in a White Mountaineering-esque fashion, with the soft comfort you expect from UGG®.



The UGG® x WM Classic Short is based on UGG®'s iconic Classic Short Boot, updated with a subtle yet distinctive design. Crafted from rich nubuck leather and sporty quilted fabric, it comes in a timeless, neutral color palette. It also features a back zipper for easy on and off and a natural wool lining for the comfort you expect from UGG®. Finished with a lightweight, grippy Treadlite by UGG™ outsole, the UGG(R) x WM Classic Short blends style and functionality in a fashion that is characteristic of White Mountaineering.



The UGG(R) x White Mountaineering collection is available for purchase at UGG(R) directly managed stores (Ginza, Osaka, Kobe, Sapporo), the UGG(R) official website (https://bit.ly/3iFAJbF), White Mountaineering Daikanyama, Shinjuku Isetan store, and other White Mountaineering stores.

About UGG(R)
Founded in 1978 by a surfer on the coast of California, UGG(R) is a global lifestyle brand known for its iconic Classic Boots. First worn by Hollywood celebrities and then fashion editors, the brand soon spread around the world. Since then, UGG(R) has designed and sold footwear, apparel, fashion accessories, and homewear with an uncompromising commitment to quality and craftsmanship. Partnering with leading retailers around the world, UGG(R) operates more than 130 concept and outlet stores in major cities around the world, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing, generating annual sales of more than $1 billion.
For more information, visit www.ugg.com/jp @UGGJAPAN

About White Mountaineering
Founded in 2006 by designer Yosuke Aizawa, White Mountaineering is a Japanese fashion brand inspired by the outdoors. Based on the concept of "wearing clothes outdoors," the brand combines the three elements of design, practicality, and technology, and is committed to manufacturing without bowing to the market.
For more information, please visit http://www.whitemountaineering.com.



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