Chloé will launch its charity initiative, "Chloé Pink," on January 15th, with the theme of protecting women's human rights. A portion of the proceeds from the limited-edition leather bracelet (9,975 yen), available at Chloé boutiques nationwide, will be donated to the Kamonohashi Project, an NPO working to eliminate child trafficking in Asia. Purchasers of the leather bracelet will receive an original badge as proof of their support for "Chloé Pink." This campaign is the fifth installment of the "5-Color Charity," which launched in 2010 with the slogan "Overflowing with joy, reaching someone." Starting with "Chloé White," which focused on the abolition of child labor, the brand has used colors as symbols for its charity activities, with a portion of the proceeds donated to organizations such as the Japanese Red Cross and WWF Japan.