On the 21st, a new Cruciani Bracelet store opened in Harajuku, Tokyo. To celebrate the opening, limited edition bracelets and campaign giveaways are available.
The Cruciani Bracelet is an embroidered bracelet featuring a four-leaf clover design, first introduced in August 2011 by the Italian luxury knitwear brand Cruciani. It was sold at Vogue Fashion's Night Out in Milan a month later in September and became a huge hit. Last year, a charity bracelet was planned and sold in Japan for the Great East Japan Earthquake, with 10 million yen in proceeds donated to Ishinomaki City this year.
The official online store also opened at the same time as the Harajuku store. As a new initiative, a web service has been introduced that allows users to send and receive surprise gifts between Facebook friends.