Nike's running shoe, the Nike Air Max 95, was released in 1995 and is celebrating its 20th anniversary this year. To commemorate the anniversary, a reissue of the original model, the Nike Air Max 95 OG (15,000 yen), was released last month. From August 6th to 16th, an exhibition space called "STUDIO 95" (6-7-16 Jingumae, Shibuya-ku, Tokyo) will open in Harajuku, Tokyo, to look back on the history of the Nike Air Max 95. The Nike Air Max 95 continues to be beloved as a "legendary sneaker." Designer Sergio Lozano consulted a book on human anatomy and drew inspiration from the structure of the human body to create the design, with the eyelets representing the ribs, the mesh representing the skin, and the air-injected sole representing the spine and vertebrae. The "STUDIO 95" exhibition features design sketches and anatomical models that offer a glimpse into the production process, as well as a rib-shaped neon light and an "AIR MAX 95" disassembled into its individual parts preserved in formaldehyde. Visitors can feel as if they're peering into Sergio Lozano's mind. Additionally, an archive of the "AIR MAX" series soles is on display, demonstrating just how revolutionary the "AIR MAX 95" was, the first shoe to feature "visible Air" in the forefoot. Additionally, 66 pairs of "AIR MAX 95" pairs, including past collaborations and limited edition models, are on display in glass specimen containers, telling the story of the series' history. The diverse lineup includes the original model released in 1995, a special edition model by the popular sneaker shop "atmos," designs inspired by the 2012 London Olympics and traditional Japanese festivals, a striking yellow-and-brown gradient model nicknamed "curry," and experimental designs incorporating Nike's latest technology.
During "STUDIO 95," a participatory event called "AIR MAX 95 MISSION" will be held at sneaker shops in Shibuya and Harajuku, as well as outdoors, using QR codes. Participants download "DIGITAL AIR MAX 95," a digital version of the "AIR MAX 95," from QR codes posted on street walls and signs. The winners who collect the most 57 QR codes will receive prizes such as an "AIR MAX 95" sketch autographed by Sergio Lozano and an original put-on speaker.
