British luxury brand dunhill will release its latest fragrance collection, "DRIVEN," exclusively at the dunhill GINZA SIX concept store and the official dunhill online boutique (dunhill.com).

These two distinctive fragrances, which combine the Maison's traditional craftsmanship and contemporary design to create a synergistic effect, pay homage to the diversity of the dunhill man.


DRIVEN Eau de Parfum

dunhill's "DRIVEN" Eau de Parfum exudes a sophisticated approach. Guided by intuition and assertion, this fragrance leaves a vibrant and powerful impact.

Created by perfumer Dave Apel, this eau de parfum is an elegant, modern, and bold woody, citrus, and floral blend.

Top notes include uplifting bergamot, lime, red apple, and plum. The unexpected blend of cardamom, cinnamon, and jasmine creates a fresh heart, melds seamlessly with velvety rose. The base maintains a warm depth, while amber, amyris, vanilla, cedarwood, and musk create a relaxed yet confident feel, leading to a modern drydown.


DRIVEN Eau de Parfum (EDP)

Key Top Note: Red Apple
Key Middle Note: Cardamom
Key Base Note: Cedarwood

Capacity: 100ML
Price: 9,240 yen (tax included)


DRIVEN Eau de Toilette

Dunhill's DRIVEN Eau de Toilette embodies sophistication with its unique composition that exudes simple elegance. Inspired by risk-taking impulse, dunhill DRIVEN Eau de Toilette, created by perfumer Catherine Selig, offers a vibrant opening and an elegant finish, with woody aromas offering exquisite contrasts. The top notes open with a lustrous blend of Italian bergamot and green apple with black pepper, while middle notes of juniper, orange blossom and sage exude masculine elegance. An exotic, warm base blends teakwood and amber with earthy vetiver, completing a signature scent that exudes individuality and style.


DRIVEN Eau de Toilette (EDT)

Key Top Note: Italian Lemon
Key Middle Note: Juniper
Key Base Note: Amber

Capacity: 100ML
Price: 9,240 yen (tax included)


Design
The packaging for dunhill's "DRIVEN" pays homage to dunhill's automotive heritage, with the cylinder-shaped bottle topped by an oversized glossy black cap reminiscent of motor gears. The graphic pattern on the outside of the box is a tribute to the "Gear" design that appeared in the 2021 Spring/Summer collection, which gives the impression of a calculated fusion of tradition and subversion.

Currently on sale at the GINZA SIX concept store, and scheduled to be released at the dunhill official online boutique around mid-September 2021.
*The release date may be earlier or later.

 About dunhill
Founded in London in 1893 by Alfred Dunhill, dunhill pursues designs that combine style, innovation and excellence. As a leading British luxury brand, it has over 90 stores in 16 countries around the world, including London, New York, Tokyo, Osaka, Shanghai, Hong Kong and Dubai.

[Contact Information]
TEL: 0800-000-0835
URL: www.dunhill.com



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