Amplitude proposes a sophisticated "Colorful" look, so that now is the time to enjoy a positive and lively look. With vibrant colors and a unique color balance that is unique to mature women, you can achieve sophisticated "Colorful" makeup that captures the spirit of a new era. While matte to highlight the colors, the eyes and cheeks give the depth of the colors a sense of translucence. Creamy lips with a smooth sheen make the colors look elegant. We have entrusted the breath of a new era to the refinement of "Colorful" that no one has ever seen before.


Amplitude Autumn & Winter Collection 2021



■ Eyeshadow that layers two colors with different textures to create a colorful, matte, and translucent look for sophisticated eyes.

14 Deep Purple
Introducing new colors for Fall/Winter 2021 from Double Eyes, a line of cream and powder eyeshadows that allow you to enjoy dramatic color and depth created by layering colors with different textures.

First, spread the cream base, which provides subtle color payoff and a delicate shimmer, on your eyelids, then layer on the dry powder color, which has a luxurious, velvety matte finish. This clever layering technique creates a "translucent" look despite the matte finish, giving a colorful yet light and sophisticated impression. The mysterious depth creates a "colorful" look that evokes adult sophistication.

Amplitude Conspicuous Double Eyes
5 new colors, 6,600 yen each (tax included)
11 Camel
12 Vermilion Orange
13 Maroon Brown
14 Deep Purple
15 Deep Green


■ A two-tone cheek color set that recreates beautiful skin texture and flushed skin by adding a healthy flush and layering a transparent light color on top

03 Yellow Brown
A delicate, healthy flush that wells up from within and a "translucent look" that can only be achieved by layering colors. A two-tone blush set has been created that can also be used on the cheeks. After spreading the rosy powder color on the cheeks, layer a pale powder on top to blend the color, creating a dyed-in effect and recreating a more natural flush. Pearl that enhances color adhesion and lasting powder keep the complexion beautiful and clear for hours. The finish brings out the lustrous yet fresh vitality of mature beauty without interfering with the color of the eyes.

Amplitude Conspicuous Matte Cheeks
3 shades, 6,600 yen each (tax included)
01 Soft Pink
02 Tangerine
03 Yellow Brown


■Highly pigmented yet creamy, with a lightweight feel despite its high adhesion. Lips that meet the needs of the times

22 Lavender
A new formula was born in pursuit of even greater ideals, allowing for stress-free lip makeup even in an age where masks are a necessity. High color payoff, intense shine, strong adhesion, and a smooth, light feel on application... This lipstick combines four elements at once. It overcomes the double or triple contradiction of being "highly pigmented yet sheer" and "long-lasting yet lightweight." The striking lineup of colors, from nudes to deep reds that flatter lips while complementing colorful eyes, meets the needs of the times.

Amplitude Conspicuous Lips
5 new colors, 4,950 yen each (tax included)
19 Light Beige
20 Soft Coral Beige
21 Coral Pink Beige
22 Lavender
23 Dark Cherry Red


■New nude colors now available in the lip liner range that provides a smooth touch and clear lines

14 Light Beige
A new color that can be paired with light beige lipstick or for a more unique color coordination. It is also perfect for creating nude lips with just one lip liner. It creates sexy lips that accentuate mature beauty. Like the lipstick, it also satisfies contradictory requirements all at once, with smooth application, clear color payoff, and color retention.

Amplitude Conspicuous Lip Liner (Refill)
One new color, 3,080 yen (tax included)
14 Light Beige
Amplitude Lip Liner Holder (sold separately)
770 yen (tax included)


■ An exquisite color that makes your brows look more natural the more you use it. Eyebrow mascara that smooths and beautifies your face.

04 Burgundy
Introducing a versatile eyebrow color mascara that delivers natural color payoff and hold for any brow. It beautifully smooths and creates a soft, raised, three-dimensional look. Even those who thought eyebrow mascara wasn't necessary or was difficult to master will be satisfied and satisfied, finding it hard to put down. The five-color lineup offers the perfect shade for any brow, softening thick brows or adding definition to thin brows. It naturally accentuates this season's colorful eyes.

Amplitude Eyebrow Color Mascara
5 colors in total, 4,180 yen each (tax included)
01 Gold Beige
02 Natural Brown
03 Mocha Brown
04 Burgundy
05 Deep Purple


■A fruity nail color that is edgy yet exudes sophistication, effectively creating a colorful adult makeup look

34 Lemon Yellow
With its high color payoff, quick-drying properties, long-lasting wear and comfortable application, this nail color is becoming more and more popular with each passing season. This season's collection features colors that will become key accents for a grown-up's colorful look. Inspired by fruits, these colors combine playfulness with sophisticated sophistication: fresh lemon yellow, ripe raspberry pink, and cool blueberry. These three colors bring a rich luster to your fingertips, just like fresh fruit, making them essential for finishing off your colorful makeup.

Amplitude Conspicuous Nail Color
3 new colors, 3,850 yen each (tax included)
34 Lemon Yellow
35 Raspberry Pink
36 Blueberry

【All released on August 4, 2021】



【Contact Information】
Amplitude
0120-781-811
https://www.amplitude-beauty.com/


【What is Amplitude】
"Amplitude" means "richness, depth, amplitude." The name also encompasses the "breadth and breadth of humanity," such as the richness of the soul, the profoundness of emotions and thought, and the abundance and depth of knowledge. Rather than simply proposing makeup, the brand offers a "face" that gives women confidence as individuals and brings courage to their daily lives. Created by Creative Director RUMIKO, who advocates for world-class beauty for Japanese women, the brand brings out the coolness that mature women should possess.

■Official Website
https://www.amplitude-beauty.com/

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