Acqua di Parma, a subsidiary of the LVMH Group, will introduce two new fragrances to its Signature of the Sun collection, "Lily of the Valley" and "Oud and Spice," which continue the tradition of the bright, citrusy scent of Colonia, on September 1, 2021 (with a pre-release at the Acqua di Parma flagship store at GINZA SIX on August 7).
For over 100 years, Acqua di Parma has refined the artisanal craftsmanship of fragrance. This passion has led to the creation of evocative scents that tell unique stories. The brand's signature fragrance is Colonia, a timeless, vibrant, and modern fragrance that symbolizes the glamorous, authentic Italian style. Building on Colonia's radiant citrus heritage, each scent in the Signature of the Sun collection transforms familiar ingredients into new encounters, creating unexpectedly vivid and vibrant experiences that never cease to amaze.
The collection is joined by the floral and delicate Lily of the Valley and the woody and pungent Oud and Spice.
LILY OF THE VALLEY
Lily of the Valley is a delicate spring flower. The first bell-shaped flowers of spring, bathed in gentle sunlight, release a fragrant scent evocative of the joy of renewal.
In the top notes, citrus notes of bergamot and grapefruit, along with lively blackcurrant, herald the arrival of sunny spring. But this is only the beginning. In the rich, floral heart, lily of the valley blossoms, accompanied by a gorgeous burst of jasmine, magnolia, and geranium.
The base notes are constantly revealing, with the enveloping scent of musk and cedarwood. A subtly contrasting fragrance, like the pure lily of the valley emerging from the soft spring sunlight. This radiant fragrance highlights the graceful and fragrant allure of lily of the valley.
OUD & SPICE
Oud and Spice was born from a passion for one of nature's most precious and mysterious gifts: rough diamonds. A rich, fragrant expression of its many facets. Inspired by a love for this exquisite gemstone, where surprising newness meets intense tenderness. In fact, Oud and Spice is derived from the resin of the agarwood tree, a rare and precious ingredient known as oud.
This highly prized ingredient is native to Laos, and unlike traditional oud, its fragrance is captivating and mellow. Signature of the Sun's signature citrus top notes combine limpid bergamot and rose with fruity, subtly sweet raspberry, enhancing the fragrance's opulent, mellow fragrance. A warm, heart-warming, spicy heart features pink pepper, clove, and a light, enveloping cinnamon, evoking the luxury of the rarest essences. Oud blends with earthy patchouli and dry labdanum, revealing the infinite nuances of this precious wood. The fragrance elevates the radiant clarity of citrus fruits to a state of art with a surprising spicy accent, creating a rich fragrance that capitalizes on the depth and unique character of oud.
The sophisticated packaging is essential to the artful fragrances of Signature of the Sun. The soft black labels with an embossed gold logo stand out against the collection's signature cylindrical black boxes. Inside are the iconic Art Deco bottles: clear glass (Lily of the Valley) and full black (Oud and Spice). The bottles feature shimmering gold labels against a black background. Like the other fragrances in the collection, the bottles have removable dispensers for easy recycling, reflecting Acqua di Parma's commitment to sustainability.
Acqua di Parma
Signature Lily of the Valley Eau de Parfum
Signature Oud and Spice Eau de Parfum
20mL 15,950 yen / 100mL 35,200 yen / 180mL 48,950 yen (tax included)
Nationwide release: September 1, 2021 (Pre-release at Acqua di Parma flagship store, GINZA SIX, on Saturday, August 7)
◆Signature Lily of the Valley & Signature Oud and Spice Eau de Parfum Press Release
https://www.kawabe.co.jp/release/acqua_di_parma/SignaturesoftheSunLilyoftheValleyOud&SpicePressRelease.pdf
◆ACQUA DI PARMA Official Website
https://acquadiparma.jp/
◆ACQUA DI PARMA GINZA SIX Flagship Store Opening Press Release
https://www.kawabe.co.jp/release/acqua_di_parma/ADPGINZASIX.pdf
Click here for company press release details
For over 100 years, Acqua di Parma has refined the artisanal craftsmanship of fragrance. This passion has led to the creation of evocative scents that tell unique stories. The brand's signature fragrance is Colonia, a timeless, vibrant, and modern fragrance that symbolizes the glamorous, authentic Italian style. Building on Colonia's radiant citrus heritage, each scent in the Signature of the Sun collection transforms familiar ingredients into new encounters, creating unexpectedly vivid and vibrant experiences that never cease to amaze.
The collection is joined by the floral and delicate Lily of the Valley and the woody and pungent Oud and Spice.
LILY OF THE VALLEY
Lily of the Valley is a delicate spring flower. The first bell-shaped flowers of spring, bathed in gentle sunlight, release a fragrant scent evocative of the joy of renewal.
In the top notes, citrus notes of bergamot and grapefruit, along with lively blackcurrant, herald the arrival of sunny spring. But this is only the beginning. In the rich, floral heart, lily of the valley blossoms, accompanied by a gorgeous burst of jasmine, magnolia, and geranium.
The base notes are constantly revealing, with the enveloping scent of musk and cedarwood. A subtly contrasting fragrance, like the pure lily of the valley emerging from the soft spring sunlight. This radiant fragrance highlights the graceful and fragrant allure of lily of the valley.
OUD & SPICE
Oud and Spice was born from a passion for one of nature's most precious and mysterious gifts: rough diamonds. A rich, fragrant expression of its many facets. Inspired by a love for this exquisite gemstone, where surprising newness meets intense tenderness. In fact, Oud and Spice is derived from the resin of the agarwood tree, a rare and precious ingredient known as oud.
This highly prized ingredient is native to Laos, and unlike traditional oud, its fragrance is captivating and mellow. Signature of the Sun's signature citrus top notes combine limpid bergamot and rose with fruity, subtly sweet raspberry, enhancing the fragrance's opulent, mellow fragrance. A warm, heart-warming, spicy heart features pink pepper, clove, and a light, enveloping cinnamon, evoking the luxury of the rarest essences. Oud blends with earthy patchouli and dry labdanum, revealing the infinite nuances of this precious wood. The fragrance elevates the radiant clarity of citrus fruits to a state of art with a surprising spicy accent, creating a rich fragrance that capitalizes on the depth and unique character of oud.
The sophisticated packaging is essential to the artful fragrances of Signature of the Sun. The soft black labels with an embossed gold logo stand out against the collection's signature cylindrical black boxes. Inside are the iconic Art Deco bottles: clear glass (Lily of the Valley) and full black (Oud and Spice). The bottles feature shimmering gold labels against a black background. Like the other fragrances in the collection, the bottles have removable dispensers for easy recycling, reflecting Acqua di Parma's commitment to sustainability.
Acqua di Parma
Signature Lily of the Valley Eau de Parfum
Signature Oud and Spice Eau de Parfum
20mL 15,950 yen / 100mL 35,200 yen / 180mL 48,950 yen (tax included)
Nationwide release: September 1, 2021 (Pre-release at Acqua di Parma flagship store, GINZA SIX, on Saturday, August 7)
◆Signature Lily of the Valley & Signature Oud and Spice Eau de Parfum Press Release
https://www.kawabe.co.jp/release/acqua_di_parma/SignaturesoftheSunLilyoftheValleyOud&SpicePressRelease.pdf
◆ACQUA DI PARMA Official Website
https://acquadiparma.jp/
◆ACQUA DI PARMA GINZA SIX Flagship Store Opening Press Release
https://www.kawabe.co.jp/release/acqua_di_parma/ADPGINZASIX.pdf
Click here for company press release details
The press release featured in this article was provided by PR Co., Ltd. Press releases from companies and other organizations provided by TIMES are posted in their original form. FASHION HEADLINE does not recommend the products or services posted, nor does it guarantee the content of the press releases. For inquiries regarding the content posted, please contact PR TIMES Inc. directly (https://prtimes.jp/).
