Acne Studios, Each x Other, Christian Dada, and more. Paris Fashion Week, Presentation Recommendations [2016 Spring/Summer Men's Paris Collection Summary]

Aug 12, 2015

While the trend toward showtimes continued at the Paris Men's Collections in Spring/Summer 2016, a gradual but growing number of brands are presenting their collections in a presentation format without seating. This offers a major advantage for brands: they eliminate the need for seating, the associated need to rent a large venue, and the associated costs, such as security, thereby reducing expenses.

Looking at this season, two Japanese brands made a strong impression with their presentation-style shows. White Mountaineering, created by Yosuke Aizawa, presented its collection in Paris for the second time, and used the Atrium, an event space in central Paris. This is where many young designers have presented their shows and presentations, and where they have emerged from. It was a fitting location for White Mountaineering, a promising newcomer in Paris. Models strutted down a runway made of stacked blocks interspersed with plants. The contrast between the ten Adidas collaboration pieces, featuring a muted, grayish, and graphic look, and the original line's stained-glass prints was intriguing.

Masanori Morikawa's Christian Dada held a film-set-like presentation in a garage in the Marais. It's no surprise, as the show was inspired by the scandalous 1953 film "The Brute," depicting a motorcycle gang. The simple presentation featured models straddling motorbikes, one by one stepping forward, striking a pose, and then returning to their original positions. Using motifs like glittery argyle checks, tigers, and eagles, the pieces perfectly conveyed a somewhat rebellious vibe. It was truly magnificent.

France's EACH x OTHER and Sweden's Acne Studios each held artsy presentations in galleries in the Marais. Each x Other, by Ilan Drouy and Jenny Mannerheim, rented a gallery on Rue Saint-Claude and invited three artists and designers—Blair Shivers, Robert Montgomery, and Jean-Charles de Castelbajac—to exhibit their individual works while also showcasing a collection that incorporated collaborative pieces. This perfectly embodied Each x Other's fusion of fashion and art.

Johnny Johnson's Acne Studios was held in a gallery on Rue des Trois-de-Très-Places, a gallery district. Models in feminine looks and high heels walked around artistic objects, creating a surreal contrast.

In a presentation-style collection presentation, models lined up in clothes, allowing journalists and buyers to freely wander around. Or, as models passed in front of them just a few centimeters away, they could gaze upon the details. This saved time and prevented them from having to visit the showroom later. This is extremely helpful for journalists who have to juggle a lot in a short amount of time.

If all Paris Collections were presented in a presentation format, it would become dull and journalists and buyers would probably stop attending. However, it has been proven that a lot can be expressed through the selection of venues and staging, so considering the current economic situation surrounding fashion, perhaps it would be good for the proportion to increase a little more.
Tomoaki Shimizu
  • Christian Dada 16SS Men's Collection
  • White Mountaineering 16SS Men's Collection
  • White Mountaineering 16SS Men's Collection
  • White Mountaineering 16SS Men's Collection
  • White Mountaineering 16SS Men's Collection
  • Christian Dada 16SS Men's Collection
  • Christian Dada 16SS Men's Collection
  • Christian Dada 16SS Men's Collection
  • Christian Dada 16SS Men's Collection
  • Each x Other 16SS Men's Collection
  • Each x Other 16SS Men's Collection
  • Each x Other 16SS Men's Collection
  • Each x Other 16SS Men's Collection
  • Acne Studios 16SS Men's Collection
  • Acne Studios 16SS Men's Collection
  • Acne Studios 16SS Men's Collection
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