The Finnish brand, Marimekko, presented its Spring/Summer 2017 women's collection in Paris. The presentation-style collection showcased timeless designs that will remain beloved for years to come.

Marimekko's distinctive prints and color palette remain strong this season. Small and large floral prints, accented with bright hues like orange and yellow, evoke anticipation of spring's arrival. Many two-tone black and white dresses were also featured, perfectly blending glamour and chic. Many pieces blended uniqueness and functionality, seamlessly integrating into everyday wardrobes. The pieces, borrowed from past archives, were strangely free of any anachronism; rather, they harmonize with the contemporary mood of modern people. This demonstrates how Marimekko's designs transcend time and pursue universal beauty.

In an age where the meaning of luxury and fashion trends are rapidly changing, this collection is Marimekko's way of proposing what "truly good design" is.