Pajama manufacturer NOWHAW will open a pop-up store at Bed Bath Decor on the 5th floor of the Isetan Shinjuku Main Building from October 12th to 25th. NOWHAW, a pajama manufacturer, incorporates culture and art into its pajamas, based on the belief that "bedroom comfort comes first." The pop-up store at Isetan Shinjuku will feature the brand's signature items, such as its "denim pajamas" and "yes no pillow." Additionally, NOWHAW will be selling limited-edition pajamas in collaboration with BOOK AND BED TOKYO, a lodging facility based on the concept of a "bookstore where you can stay overnight." These pajamas were a popular item that sold out immediately after being made available for pre-order in June of this year. Due to enthusiastic requests from Isetan buyers, NOWHAW has decided to restock them this time. Additionally, the fourth installment of NOWHAW's irregularly released pajama series, "Art of Pajama," themed on "sleeping in art," will be available for pre-sale. This time, the pajamas are a collaboration with Yuki MIKAMI, an artist who uses hairstyles, portraits, and letters as her expressive methods, and those who purchase the pajamas will also receive a Yuki MIKAMI zine created specifically for the pop-up store. Furthermore, on October 15th, Yuki MIKAMI herself will be there to sign autographs and draw hairstyles for purchasers of the "Art of pajama" series.