SABON, a natural cosmetics brand from Israel, will hold the "SABON FLORAL BLOOMING Limited Collection Pre-Sale Pop-Up Shop" at the Cosmetics/Promotions section on the first floor of the main building of Isetan Shinjuku from August 4, 2021. The "FLORAL BLOOMING Limited Collection" will be sold in limited quantities ahead of its nationwide release on August 19.

SABON "FLORAL BLOOMING Limited Collection"
The "FLORAL BLOOMING Limited Collection" is the first triple collaboration between "M / mika ninagawa," a brand directed by photographer and film director Mika Ninagawa, and Sanrio Co., Ltd.'s popular character, Hello Kitty, with the theme of "rich, uplifting fragrances and the colors of flowers."

SABON's body care items, with their high-quality textures and rich, heart-warming fragrances that evoke the wonders of nature, will be released in three popular scents in limited-edition packaging designed for this special collaboration.

SABON FLORAL BLOOMING Limited Collection Pre-Sale POP UP SHOP
At the "SABON FLORAL BLOOMING Limited Collection Pre-Sale POP UP SHOP," you can be the first to try new products from the limited collection, as well as standard products such as body care, face care, and hair care, which you can try out at the water stand inside the store.
Enjoy a cheerful space where you can be captivated by blooming flowers.

SABON FLORAL BLOOMING Limited Collection Pre-Sale POP UP SHOP
Dates: Wednesday, August 4th – Tuesday, August 17th, 2021
Location: Isetan Shinjuku Main Building, 1st Floor, Cosmetics/Promotions

Find the special Hello Kitty!
Cute Hello Kittys are scattered throughout the displays and shelves at the "SABON FLORAL BLOOMING Limited Collection Pre-Sale POP UP SHOP." Hidden among them is a specially designed Hello Kitty wearing a SABON ribbon.

SABON "FLORAL BLOOMING Limited Collection"
FLORAL BLOOMING Limited Collection
SABON is a natural cosmetics brand from Israel that is popular with many people.

Based on the theme of "rich, uplifting fragrances and floral colors," a triple collaboration has been realized between "M / mika ninagawa," a brand directed by photographer and film director Mika Ninagawa, and Sanrio Co., Ltd.'s popular character, "Hello Kitty." SABON's products utilize the beauty gifts of nature, such as mineral-rich Dead Sea salt and botanical oils, to the fullest. And then there are the creations of "M / mika ninagawa," who capture the vibrant colors of flowers, leaves, trees, and fruits with her unique sensibility, captivating viewers. Furthermore, Hello Kitty conveys "unchanging love" and communicates the appeal of products born from the concept of the blessings of nature. SABON's body care items, with their high-quality textures and intoxicating, rich fragrances, are enveloped in the wonders of nature and are now available in three popular scents in limited-edition packaging designed for this special collaboration. They inspire us with fresh surprises in our daily lives, delivering beautiful moments when the blessings of nature thrill our hearts and senses.
"Invigorating, rich fragrances and floral colors"
A new form of beauty delivered from Japan.

SABON "FLORAL BLOOMING Limited Collection" Patchouli, Lavender, Vanilla
Patchouli, Lavender, Vanilla
Sweet and captivating oriental notes. Invite you into an exotic and mysterious world.

SABON "FLORAL BLOOMING Limited Collection" Delicate Jasmine
Delicate Jasmine
A dignified, clean floral scent brimming with a sense of purity. It evokes the clear air under moonlight.

SABON "FLORAL BLOOMING Limited Collection" Green Rose
Green Rose
Feel the breath of nature with these freshly bloomed roses. You'll be enveloped in the freshness of driving through a lush country road.

Product lineup:
Shower Oil 500mL 3,740 yen (tax included) / 300mL 2,750 yen (tax included)
Body Scrub 600g 5,390 yen (tax included) / 320g 3,740 yen (tax included)
Body Lotion 200mL 3,850 yen (tax included)
Beauty Oil 100mL 4,620 yen (tax included)
Eau de Sabon 80mL 6,930 yen (tax included)

▼For more information, please visit:
FLORAL BLOOMING Limited Collection Special Site
https://www.sabon.co.jp/special_contents/Floral_Blooming


Request for visitors to the "SABON FLORAL BLOOMING Limited Collection Pre-Sale POP UP SHOP"
To ensure a safe and secure shopping experience, only customers who have made a reservation in advance will be allowed to enter on the first day, Wednesday, August 4th, from 10:00 to 13:00. If you are interested, please check the details on the event page at the link below and apply.
Please note that you may have to wait depending on the level of congestion.
・Raffle application period: July 22nd (Thursday, holiday) 11:00 to July 28th (Wednesday) 23:59

Isetan Shinjuku Cosmetics Shop News SABON Event Page
https://www.mistore.jp/store/shinjuku/shops/beauty/beauty/shopnews_list/shopnews02160.html
*Scheduled to be released from 10:00 on July 22nd (Thursday, holiday)
*Admission restrictions may be in place from 13:00 on the first day, August 4th (Wednesday), and throughout the event. Please check the event page at the above link at any time before visiting the store.

*As supplies are limited, this offer will end when supplies are gone.
*Due to various circumstances, business days, hours, events, etc. may change. Thank you for your understanding.
(C) 2021 SANRIO CO., LTD. APPROVAL NO. L624301

Contact Information
SABON Japan
0120-380-688
www.sabon.co.jp



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