MCM to hold special BE@RBRICK exhibition in Seoul, Korea. Experience the fusion of culture and art at Frieze Seoul 2025.

Korean brand Adererror opens its first global flagship store, "ADERERROR Tokyo Space," in Omotesando, Tokyo

Daniel from NEWJEANS appointed as global ambassador for Celine

[LOOK] Louis Vuitton presents its 2023 Women's Pre-Fall collection in Korea

BLACKPINK's Jisoo and other celebrities attend Dior's Fall 2022 Women's Collection show

WRLD FLVRS, the company behind international first-class in-flight meals, has released a new Korean menu that can be easily enjoyed at home by simply heating the food in hot water.

Popular Korean street casual brand "Romantic Crown" opens official online store in Japan

Leading the Korean street fashion scene, the Korean select store "Lauco House," popular among millennials, has arrived in Japan

Diamond Layla, the popular Korean casual wear brand favored by BTS's Jungkook, has finally arrived in Japan

Jenny House hair care products, for which Son Ye-jin from "Crash Landing on You" is the exclusive model, have arrived in Japan

New release from Korean fashion jewelry brand "VINTAGE HOLLYWOOD," beloved by BTS, BLACKPINK, and others

Korea's No. 1 fried chicken brand, bb.q Olive Chicken Cafe, introduces seasonal menu items to delight your body this summer

Popular Korean underwear brand "INA" will hold a pop-up in Omotesando

Weekend trip to Korea! Visit to Cafe Onion and the Arario Museum. Enjoy bread, coffee, and architecture. [EDITOR'S BLOG]

A re-creation of "Chapagri," also known as "Jaja Ramen," which was eaten in the movie "Parasite"!

Riding the new wave of Seoul, Korea. Travel guide and 10 interesting spots [EDITOR'S BLOG]