"Goodbye Ponytail" PV starring Emma Maeda unveiled. "Girls'" fashion items also on sale at Shinjuku Isetan

Keita Maruyama expresses "summer love" in a yukata. Collaborative yukata with Keiko Sasaki and Karen Kirishima.

Shu Uemura won the highest award for "Cosmetic Brand Overall Satisfaction" at the FASHION HEADLINE Cosmetic Brand Awards 2015.

Chanel introduces new bridal jewelry at Shinjuku Isetan, including the "Camellia flower" that conveys love

Valentino to offer MTO service for denim pants at Isetan Men's for a limited time

"Shikoku Fair" held at Shinjuku Isetan, featuring udon noodles with a "one-hour line every day" and Kochi-exclusive espresso soft serve.

Accelium proposes new ways to wear accessories for the summer, on your back, collar, and head

A strategy of not setting up a trap and a policy that has been passed down through generations. Inside the mind of Hiroshi Fujiwara [INTERVIEW] 4/4

The truth behind the closure of The Pool Aoyama and what's next? Inside Hiroshi Fujiwara's mind [INTERVIEW] 3/4

Inside the mind of Hiroshi Fujiwara, who created the fictional pool bar "The Pool Shinjuku" at Isetan Department Store [INTERVIEW] 2/4

Why did The Pool Aoyama open at Shinjuku Isetan? Inside Hiroshi Fujiwara's mind [INTERVIEW] 1/4

Hunter launches original pop-up featuring rain gear for the rainy season

Pierre Hardy bags pop-up at Shinjuku Isetan, including Japan-exclusive reproduction items

Accessories to brighten up your summer trip. Isetan buyers recommend colored stones and exotic designs.

A return to masculinity: Ferragamo, Brioni and other brands launch pre-fall collections at Isetan Men's

Louis Vuitton to host pop-up at Shinjuku Isetan, showcasing its 2015-16 Autumn/Winter collection in honour of Christopher Nemeth