Shu Uemura won the highest award for "Cosmetic Brand Overall Satisfaction" at the FASHION HEADLINE Cosmetic Brand Awards 2015.

Jun 23, 2015

Fashion Headline and media research company IID announced the results of the "Fashion Headline Awards 2015 Cosmetic Brands produced by iid," a joint cosmetics brand customer satisfaction award conducted by the two companies, on June 23rd. This year's cosmetics brand satisfaction survey asked women who "purchase cosmetics (basic skincare, makeup, etc.) face-to-face at department stores, rather than drugstores or convenience stores, which brand's customer service do they prefer?" The results of the survey awarded cosmetics brands. Awards were given in three categories: "Overall Satisfaction (a comprehensive evaluation of product selection, clarity of display, etc.)," "Customer Service Satisfaction," and "Salesperson Costumes I Want to Wear." Shu Uemura won the top prize in both "Overall Cosmetic Brand Satisfaction" and "Service and Customer Service Satisfaction." Chanel won the top prize in the "Salesperson Costumes I Want to Wear" category. The detailed voting results are as follows.

"Fashion Headline Awards 2015
               Cosmetic Brands produced by iid"

■ "Overall Satisfaction with Cosmetic Brands"
Grand Prize: "Shu Uemura"

Excellent Prize: "Estee Lauder"
"Chanel"
"Clinique"
"SK-ll (Max Factor)"

■ "Cosmetic Brand Customer Service Satisfaction"
Grand Prize: "Shu Uemura"

Excellent Prize: "SK-ll (Max Factor)"
"Estee Lauder"
"Clinique"
"Shiseido"
■ "Salesperson Costume You Would Like to Wear"
Grand Prize: "Chanel"

Excellent Prize: "Shiseido"
"Christian Dior" />"SK-ll (Max Factor)"
"Clinique"
■Survey period: Friday, April 10th to Wednesday, April 22nd, 2015
■Survey target: Women aged 20 and over who regularly purchase cosmetics (basic cosmetics, makeup cosmetics, etc.) at department stores
■Number of respondents: 3,013 samples
■Survey method: Voting via "Anpara," a survey site operated by Fashion Headline's website and EID
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  • "Fashion Headline Awards 2015 Cosmetic Brand produced by iid"
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