Wacoal's "Morning cleavage, long-lasting, ribbon bra." The third model designed by Kiko Mizuhara is now on sale.

Italian lingerie brand Intimissimi will hold a pop-up at Isetan Shinjuku

A Van Gogh masterpiece on a bra?! A new design has been released for PEACH JOHN's much talked about "Master's Bra" last year.

Don't miss Anne Nakamura's latest photos! New summer patterns for PEACH JOHN's "Always Just Bra"

Peach John is featuring people with "soft and fluffy beautiful breasts." The first one is former NMB48 member Miruki.

Popular Korean underwear brand "INA" will hold a pop-up in Omotesando

Yummy Mart releases loungewear in collaboration with "Ribon-chan" from the girls' manga magazine "Ribon"

Healthy yet sexy, "Lingerie that satisfies the soul" vol.2 [EDITOR'S PICK]

"Healthy Lingerie" Vol.1: What You'll Want to Wear Every Day Starting Today [EDITOR'S PICK]

Hazel: An innerwear brand that delights your skin and your heart [EDITOR'S BLOG]

Sofia Vergara joins Stella McCartney's breast cancer awareness campaign with limited edition lingerie set

10 things to know about Akiko Tanaka: "#akiicoMyself" event held at Shinjuku Isetan

Gap's new collection of underwear and loungewear is here! Featuring a variety of comfortable silhouettes.

Stella McCartney launches new lingerie collection featuring delicate lace and polka dots

Stella McCartney releases pink lingerie featuring Alicia Keys to support breast cancer awareness

Wear delicate lace and soft, comfortable lingerie on your bare skin [EDITOR'S PICK]