Wacoal will be releasing the third Kiko Mizuhara designed model of the "Morning Cleavage, Long-Lasting Ribbon Bra.", which has been loved by many women since its release in 2010 and has sold a total of approximately 4.8 million units, in select stores from May 29, 2020.

The "Morning Cleavage, Long-Lasting Ribbon Bra." is a bra that uses a "Keep Ribbon Structure"* that pushes the bust together to create a beautiful cleavage and keeps it in place even when you move. Kiko Mizuhara was appointed ambassador for "Morning Cleavage, Long-lasting, Ribbon Bra" in spring 2019, and designed lingerie for the first time. The third Kiko Mizuhara-designed model is a cute design filled with Mizuhara's "favorite things," fitting for the 10th anniversary of "Morning Cleavage, Long-lasting, Ribbon Bra."
The third Kiko Mizuhara-designed model for "Morning Cleavage, Long-lasting, Ribbon Bra" will be released sequentially from May 29, 2020, at department stores, lingerie specialty stores, chain stores (mass retailers), and the Wacoal web store nationwide.
※: Patent No. 5339003



Video featuring Kiko Mizuhara: https://youtu.be/7-ZuAkp37ok

■Kiko Mizuhara's thoughts on design


For the third collaboration with the Ribbon Bra, I heard that it's been 10 years since the release of the Ribbon Bra, so I created a design that is packed with all of the things I "love." I drew a sketch with a ribbon threaded through the chest and lots of small flowers scattered throughout, reminiscent of spring. I also paid particular attention to the color, using my favorite purple to give the overall design a cute feel. This is my third time designing a bra, and I had fun designing it because I wanted people to feel happy and lift their spirits when they wear a bra I designed and feel a beautiful cleavage.


■New product overview
Kiko Mizuhara Design Model

【Bra】
Product name : "Morning cleavage, long-lasting ribbon bra."
Model designed by Kiko Mizuhara
Product number: BRB・700
Sizes: (B・C・D・E・F) 65・70・75
Color: VI (Violet)
Suggested retail price: 6,400 yen plus tax <(D-F) cups: 6,900 yen plus tax>

[Panties]
Product number: PRA・700
Sizes: M・L
Color: VI (Violet)
Suggested retail price: 3,000 yen plus tax

■Functional points
- The keep-ribbon structure (Patent No. 5339003) gathers the bust together from the left and right, creating a beautiful cleavage.
・Firmly supports the bust and follows its movement, preventing the top edge of the cup from floating or shifting, maintaining cleavage.
・A cotton blend material is used on the inner side of the cup.
・A sweat-absorbing, quick-drying material is used on the inner side of the wire loop for a smooth and comfortable fit.

■"Morning cleavage, long-lasting, ribbon bra." Official website:
https://www.wacoal.jp/ribbonbra

■Kiko Mizuhara profile:
Multi-talented actress, model, and designer. As an actress, she has appeared in various films and television programs.
In 2010, her role in the film "Norwegian Wood" was nominated for the Golden Lion at the Venice International Film Festival. In 2015, she also appeared in the popular film "Attack on Titan."
As a designer, she has released collaborative lines with "MINEDENIM" and "ESPERANZA" as part of her own project, "OK."
Trilingual, speaking Japanese, English, and Korean. Extremely popular on social media, with over 5.5 million followers on Instagram.


*"Wacoal Web Store" is a registered trademark of Wacoal Corporation.
*"Ribbon Bra" is a pending trademark of Wacoal Corporation.



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