Fitz Corporation has announced new visuals for "Road Diamond by Keisuke Honda" (50ml/¥3,000), an eau de toilette created in collaboration with Keisuke Honda. The new visual features a prestigious design featuring Honda in formal attire. A Road Diamond by Keisuke Honda pop-up shop will open on June 5th on the first floor of the West Building of the Tokyu Toyoko Department Store in Shibuya, Tokyo. The monochrome interior will feature the new visual. Within three months of its June 2013 release, sales had reached 317% of the initial target. Shipments through April 2014 exceeded initial sales targets by 700%. Three light fragrances (120ml/¥1,200 each), which Honda favors during matches and in his personal time, shipped over 200,000 bottles within one month of their March 2014 release.