Tsuchiya Kaban Seisakusho Co., Ltd., a long-established manufacturer and retailer of leather bags and accessories, is releasing a new "Watermelon Bag," a bag specifically designed for carrying watermelons. Priced at 110,000 yen (tax included), only 21 units will be sold in honor of the year 2021. The bag will be available for purchase at nine Tsuchiya Kaban Seisakusho stores across Japan that stock the company's adult bags from July 9, 2021, and on its own online store from July 15.
The new "Watermelon Bag" features a beautiful spherical shape. Combining approximately 60 parts to create this rounded product, it is a masterpiece that showcases the craftsmanship of the artisans. It measures 21cm long, 25.0cm wide and 25cm deep at its deepest point, making it perfect for fitting a large watermelon. It is made from luxurious "Vacchetta Milling Leather," a high-quality Italian cowhide that is durable and flexible. The color is a chic brown that brings out the vibrant green of the watermelon.
■Details URL: https://bit.ly/tsuchiya-suikabag
The "Watermelon Bag" was planned in July of last year (2020) based on the concept of "enjoying carrying." When it was announced as a non-sale item, it became a hot topic on social media, with comments like "I want it!" and "It's so cute!" This time, we've changed the interior material and increased practicality to embody our "genuine playfulness" and are now selling it to the general public.
Pursuing Beauty, Functionality, and Playfulness
This new product can hold large watermelons (L to 2L). Our designers designed it with the aim of stylish and stable carrying. The design features a beautiful spherical shape that follows the contours of a perfectly round watermelon. The adorable design, which allows a glimpse of the watermelon's "top," embodies the concept of "enjoying carrying."
Functionality was also thoroughly considered. The diameter of the opening is smaller than a watermelon, improving stability when carrying it. Furthermore, to prevent the watermelon from falling, the opening has eight button closures to hold it securely. The handle is wrapped in cowhide leather to make it comfortable to hold in your hand. This design makes it easy to hold even a large, heavy watermelon with one hand, and prevents your hand from getting sore.
Made from high-quality Italian cowhide, which is flexible and durable, and allows you to enjoy its unique aging process
The exterior, both the body and handles, are made from "Vacchetta Milled Leather," the highest quality Italian cowhide. This material is flexible yet durable enough to carry heavy watermelons. Another appealing feature is that you can enjoy the unique aging process, as it gradually acquires a glossy finish. The color and texture deepen with repeated use. The interior is made of smooth cowhide leather, which has a flat surface and is characterized by its ability to hide dirt and scratches.
A masterpiece born of artisanal skill, the "Watermelon Bag" is made by combining approximately 60 parts
Craftsmanship shines through in every aspect. Many steps are required to create a spherical shape that matches the shape of a watermelon, and one of these requires a high level of skill to attach the leather to the bottom to create a beautiful bowl-like shape. Even the slightest twisting or pulling of the leather on the bottom can cause it to warp. Craftsmen complete this final step by fine-tuning the amount of pressure used.
Additionally, while combining a total of around 60 parts, seams have been kept to a minimum to create a sophisticated look. The design is perfect for beautifully storing watermelons.
Developed bags specifically for "watermelons," "snowmen," and "wine glasses," creating a buzz on social media
Based on the concept of "enjoying carrying," our company has developed bags specifically for "watermelons," "wine glasses," and "snowmen" (not for sale), among other items, which have become a hot topic on social media. In particular, when the "watermelon bag" was released on social media as a not-for-sale item in 2020, it garnered approximately 10,000 retweets and 28,000 likes on Twitter in one day. The reaction spread overseas and was even featured in overseas media.
The background to the development of this product was the desire to "communicate excitement and thrills through manufacturing, especially now, when the impact of COVID-19 continues to cause anxiety." With the theme of "enjoying transport," our craftsmen utilize the skills and knowledge they continue to hone every day to deliver a genuine "sense of playfulness." ：パンセット。 English:
New Product Overview
■Product Name: Watermelon Bag
■Price: 110,000 yen (tax included)
■Color: Brown
■Size: Height 21 x Width 25.0 x Depth 25cm
■Material: [Body] Vachetta Milled Leather, [Interior] Vachetta Milled Leather, Smooth Leather
■Retail Locations/Release Date
◇Tsuchiya Kaban Seisakusho Online Store (https://tsuchiya-kaban.jp/) / Thursday, July 15th, 2021
◇Tsuchiya Kaban Seisakusho (9 stores in Japan) / Friday, July 9th, 2021
Nishiarai Main Store, Roppongi Store, Nihonbashi Store, Jiyugaoka Store, Kamakura Store, Nagoya Store, Umeda Store, Kyoto Store, Fukuoka Store
*Business hours and stores carrying the product may change. Please note.
"Watermelon Bag" Twitter Giveaway Campaign
To commemorate this release, we will be holding a "Watermelon Bag Giveaway Campaign" on Twitter from Friday, July 2, 2021. Follow our official Twitter account (@tsuchiya_kaban) and quote tweet a designated post with the comment "What would you like to put in the Watermelon Bag?" and one lucky winner will be entered into a draw to win a "Watermelon Bag."
[Application period] 10:00 Friday, July 2nd, 2021 to 23:59 Sunday, July 25th, 2021
[Prize] One watermelon bag
[Details URL] https://bit.ly/tsuchiya-suikabag
About Tsuchiya Kaban Seisakusho
Company overview
・Company name: Tsuchiya Kaban Seisakusho Co., Ltd.
・President and CEO: Tsuchiya Shigenori
・Address (head office): 7-15-5 Nishiarai, Adachi-ku, Tokyo 123-0841
・Business activities: Planning, production, and sales of original brand leather school bags, bags, and accessories.
[URL] https://tsuchiya-kaban.jp
Founded in 1965, this leather goods brand originated from a workshop set up by a school bag craftsman in Tokyo. We have a total of 26 stores, including the Nishiarai Main Store and Karuizawa Workshop Store, which both have workshops attached, 14 stores specializing in leather bags for adults (12 domestically and 2 overseas), and 10 stores specializing in school bags.
▼ Our staff share the wonderful moments they experience every day.
Facebook https://www.facebook.com/tsuchiyakaban
Instagram https://www.instagram.com/tsuchiya_kaban
Twitter https://twitter.com/tsuchiya_kaban
Customer Inquiries
Phone: 0120-907-647 (Weekdays 10:00-17:00)
Email: support@tsuchiya-kaban.com
Click here for company press release details
The new "Watermelon Bag" features a beautiful spherical shape. Combining approximately 60 parts to create this rounded product, it is a masterpiece that showcases the craftsmanship of the artisans. It measures 21cm long, 25.0cm wide and 25cm deep at its deepest point, making it perfect for fitting a large watermelon. It is made from luxurious "Vacchetta Milling Leather," a high-quality Italian cowhide that is durable and flexible. The color is a chic brown that brings out the vibrant green of the watermelon.
■Details URL: https://bit.ly/tsuchiya-suikabag
The "Watermelon Bag" was planned in July of last year (2020) based on the concept of "enjoying carrying." When it was announced as a non-sale item, it became a hot topic on social media, with comments like "I want it!" and "It's so cute!" This time, we've changed the interior material and increased practicality to embody our "genuine playfulness" and are now selling it to the general public.
Pursuing Beauty, Functionality, and Playfulness
This new product can hold large watermelons (L to 2L). Our designers designed it with the aim of stylish and stable carrying. The design features a beautiful spherical shape that follows the contours of a perfectly round watermelon. The adorable design, which allows a glimpse of the watermelon's "top," embodies the concept of "enjoying carrying."
Functionality was also thoroughly considered. The diameter of the opening is smaller than a watermelon, improving stability when carrying it. Furthermore, to prevent the watermelon from falling, the opening has eight button closures to hold it securely. The handle is wrapped in cowhide leather to make it comfortable to hold in your hand. This design makes it easy to hold even a large, heavy watermelon with one hand, and prevents your hand from getting sore.
Made from high-quality Italian cowhide, which is flexible and durable, and allows you to enjoy its unique aging process
The exterior, both the body and handles, are made from "Vacchetta Milled Leather," the highest quality Italian cowhide. This material is flexible yet durable enough to carry heavy watermelons. Another appealing feature is that you can enjoy the unique aging process, as it gradually acquires a glossy finish. The color and texture deepen with repeated use. The interior is made of smooth cowhide leather, which has a flat surface and is characterized by its ability to hide dirt and scratches.
A masterpiece born of artisanal skill, the "Watermelon Bag" is made by combining approximately 60 parts
Craftsmanship shines through in every aspect. Many steps are required to create a spherical shape that matches the shape of a watermelon, and one of these requires a high level of skill to attach the leather to the bottom to create a beautiful bowl-like shape. Even the slightest twisting or pulling of the leather on the bottom can cause it to warp. Craftsmen complete this final step by fine-tuning the amount of pressure used.
Additionally, while combining a total of around 60 parts, seams have been kept to a minimum to create a sophisticated look. The design is perfect for beautifully storing watermelons.
Developed bags specifically for "watermelons," "snowmen," and "wine glasses," creating a buzz on social media
Based on the concept of "enjoying carrying," our company has developed bags specifically for "watermelons," "wine glasses," and "snowmen" (not for sale), among other items, which have become a hot topic on social media. In particular, when the "watermelon bag" was released on social media as a not-for-sale item in 2020, it garnered approximately 10,000 retweets and 28,000 likes on Twitter in one day. The reaction spread overseas and was even featured in overseas media.
The background to the development of this product was the desire to "communicate excitement and thrills through manufacturing, especially now, when the impact of COVID-19 continues to cause anxiety." With the theme of "enjoying transport," our craftsmen utilize the skills and knowledge they continue to hone every day to deliver a genuine "sense of playfulness." ：パンセット。 English:
New Product Overview
■Product Name: Watermelon Bag
■Price: 110,000 yen (tax included)
■Color: Brown
■Size: Height 21 x Width 25.0 x Depth 25cm
■Material: [Body] Vachetta Milled Leather, [Interior] Vachetta Milled Leather, Smooth Leather
■Retail Locations/Release Date
◇Tsuchiya Kaban Seisakusho Online Store (https://tsuchiya-kaban.jp/) / Thursday, July 15th, 2021
◇Tsuchiya Kaban Seisakusho (9 stores in Japan) / Friday, July 9th, 2021
Nishiarai Main Store, Roppongi Store, Nihonbashi Store, Jiyugaoka Store, Kamakura Store, Nagoya Store, Umeda Store, Kyoto Store, Fukuoka Store
*Business hours and stores carrying the product may change. Please note.
"Watermelon Bag" Twitter Giveaway Campaign
To commemorate this release, we will be holding a "Watermelon Bag Giveaway Campaign" on Twitter from Friday, July 2, 2021. Follow our official Twitter account (@tsuchiya_kaban) and quote tweet a designated post with the comment "What would you like to put in the Watermelon Bag?" and one lucky winner will be entered into a draw to win a "Watermelon Bag."
[Application period] 10:00 Friday, July 2nd, 2021 to 23:59 Sunday, July 25th, 2021
[Prize] One watermelon bag
[Details URL] https://bit.ly/tsuchiya-suikabag
About Tsuchiya Kaban Seisakusho
Company overview
・Company name: Tsuchiya Kaban Seisakusho Co., Ltd.
・President and CEO: Tsuchiya Shigenori
・Address (head office): 7-15-5 Nishiarai, Adachi-ku, Tokyo 123-0841
・Business activities: Planning, production, and sales of original brand leather school bags, bags, and accessories.
[URL] https://tsuchiya-kaban.jp
Founded in 1965, this leather goods brand originated from a workshop set up by a school bag craftsman in Tokyo. We have a total of 26 stores, including the Nishiarai Main Store and Karuizawa Workshop Store, which both have workshops attached, 14 stores specializing in leather bags for adults (12 domestically and 2 overseas), and 10 stores specializing in school bags.
▼ Our staff share the wonderful moments they experience every day.
Facebook https://www.facebook.com/tsuchiyakaban
Instagram https://www.instagram.com/tsuchiya_kaban
Twitter https://twitter.com/tsuchiya_kaban
Customer Inquiries
Phone: 0120-907-647 (Weekdays 10:00-17:00)
Email: support@tsuchiya-kaban.com
Click here for company press release details
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