Main Art© 2021 Peanuts Worldwide LLC
Ginza Mitsukoshi will be holding its popular annual event, "Snoopy in Ginza 2021," from July 17th. This year marks the 23rd anniversary of the event, and with the theme of "With a SMILE!", Snoopy and his Peanuts friends will be bringing their brightest smiles to everyone, with the hope that "the power of smiles can help us overcome the various anxieties and difficulties we feel these days!" Be sure to check out the adorable smiles of Snoopy and his friends depicted in the event key art designed specifically for this occasion. We also have a wide selection of original Ginza Mitsukoshi products using this event key art.
At the event venue on the 7th floor of the new building, you can enjoy a wide range of products, including original Ginza Mitsukoshi products, all at once.
© 2021 Peanuts Worldwide LLCIntroducing the adorable pair of plush toys featuring close siblings Snoopy and Belle hugging each other for the first time!
HUG Plush Toy Snoopy & Belle (approx. W20 x H20 x D14 cm)…3,850 yen
© 2021 Peanuts Worldwide LLCA set of small plates presented in a box featuring this year's original art. A set of cute little plates that look great on display.
3-piece small plate set (small plate: ceramic/diameter approx. 9cm, outer box: approx. W19×H26.5×D5cm)…3,630 yen
© 2021 Peanuts Worldwide LLCStainless steel mug bottle featuring this year's original art
Macaron Mug (2 designs, 2 colors each (cream and black), approx. diameter 7.1×H16cm, capacity 280ml)…3,300 yen each
© 2021 Peanuts Worldwide LLCA pin badge of Snoopy with a cute smile
Pin badge (approx. W3 x H3cm)…715 yen
In addition, collaboration items will be available on each floor.
© 2021 Peanuts Worldwide LLCA sparkling Snoopy woven with wire cord. Combining a luxurious and pop feel, it is also recommended for adult women.
© 2021 Peanuts Worldwide LLCSneakers featuring large roses and Snoopy embroidery.
■Main building 2nd floor Women's shoes
© 2021 Peanuts Worldwide LLCThe vibrant multi-colored color scheme makes this an eye-catching design. It can be used as both a notebook-style case and a hard case.
Smartphone case (Bordeaux blue, synthetic leather, polyester, polycarbonate,
approx. W8 x H15 x D2 cm)… 10,120 yen each
■ Main building, 3rd floor, Le Place
Products available only at the Isetan Mitsukoshi Online Store!


*Available while stocks last. Each person is limited to purchasing two items of each color.

●Large size...11,880 yen including tax (approx. W35 x H35 x D13 cm) ●Small size...10,780 yen including tax (approx. W27 x H33 x D9 cm)
What is "Peanuts"?
The "Peanuts" characters and related intellectual property rights belong to Peanuts Worldwide LLC. The company is owned by Apple Inc. Worldwide, with WildBrain holding 41%, Sony Music Entertainment Inc. holding 39%, and the family of Charles M. Schulz holding 20%. Charles M. Schulz first introduced the Peanuts characters to the world in 1950, when "Peanuts" debuted in seven newspapers.
Since then, Charlie Brown, Snoopy, and the rest of the Peanuts gang have left an indelible mark on pop culture. In addition to beloved Peanuts shows and specials on Apple TV+, fans around the world enjoy "Peanuts" through a wide variety of merchandise, amusement park attractions, cultural events, social media, and the comic strip, published in both traditional print and digital formats.
Additionally, in 2018, "Peanuts" entered into a multi-year Space Act Agreement with NASA. Space Act Agreement is a program designed to inspire a passion for space exploration and STEM in the next generation of children.
In Japan, Sony Creative Products Inc. acts as the licensing agent and handles the licensing business. The original comic series celebrated its 70th anniversary on October 2, 2020. To mark this, the 70th anniversary year began on October 2, 2019.
■Related URLs
・Official Snoopy Japan website https://www.snoopy.co.jp/
・Official Snoopy Japan Facebook page "Snoopy Japan" https://www.facebook.com/SnoopyJapan
・Official Snoopy Japan Twitter account "Snoopy Japan" https://twitter.com/snoopyjapan
"Snoopy in Ginza 2021" Event Overview
■Isetan Mitsukoshi Online Store Sales Period: 10am, Saturday, July 3rd to 10am, Tuesday, August 17th
・Sales and delivery periods vary depending on the product.
・Some products are excluded.
■In-store sales: Ginza Mitsukoshi New Building 7th floor Event Venue/each floor Saturday, July 17th to Monday, August 2nd *New Building 7th floor Event Venue until 6pm on the final day.
・In order to reduce congestion at the venue on Saturday, July 17th, only customers with a numbered admission ticket issued in advance will be allowed into the event venue on the 7th floor of the new Ginza Mitsukoshi building.
Please refer to the website for more details.
*Due to the spread of COVID-19, we may impose admission restrictions on dates other than those mentioned above.
https://www.mistore.jp/shopping/feature/shops_f3/snoopy_sp
*The content of this event may be changed or canceled due to unforeseen circumstances. Thank you for your understanding.
*All prices include tax.
*Some images are for illustrative purposes only.
*We apologize if items are out of stock.
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