
To coincide with the release of their new Spring/Summer 2014 collection, PAUL & JOE is hosting a limited-time event called "LOVE BOAT by PAUL & JOE." The brand is collaborating with Jack Russell Malletier, a brand they've collaborated with since the Spring/Summer 2013 collection, to launch a new collection. The theme of the collection is "travel and lifestyle," inspired by the Aegean island of Mykonos, where creative director Sophie Mechaly often vacations. The bag features a unique shell-themed pattern on the outside and Jack Russell Malletier's signature dog print on the inside. The collection includes handbags (two colors, ¥53,000), pouches (two colors, ¥19,000), and card cases (two colors, ¥15,000). Marine-inspired cat-print T-shirts and towels are also available.
The event has already started at the Ginza direct store, and other dates and locations include Center Park/The Stage #2 on the 2nd floor of the main building of Isetan Shinjuku from May 12th to 20th, Women's Clothing/Class Characters on the 4th floor of Umeda Hankyu from the 12th to 18th, Takashimaya Osaka on the 3rd floor from the 14th to the 20th, and JR Kyoto Isetan at the special venue next to the 5th floor central escalator from the 21st to the 27th.
During the event, customers who purchase over 30,000 yen will receive an original pouch on a first-come, first-served basis.























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