The holidays begin with a pleasant breeze and the season of fresh greenery! At a time like this, you're probably in the mood for something new. So, we'd like to introduce you to some incredibly fresh new shops that are sure to invigorate your soul.

■Roppongi IMA Concept Store: Immerse Yourself in Photography
IMA Media Project, renowned for its photography magazine "IMA," has opened a concept store in Roppongi where you can enjoy the world of photography entirely within the store. With rare photobooks from international labels, art photography on display and for sale, and a café overseen by Sangenjaya's Obscura Coffee Roasters, this is a must-see for photography lovers.

■Limited-edition Garrett Popcorn Menu at Mercedes-Benz
Mercedes-Benz's new space, "Mercedes Me," is open at Tokyo Midtown for a limited time until early December. Featuring a café from Garrett, the popular popcorn shop, the café boasts limited-edition treats like popular flavors topped with ice cream, as well as popcorn on toast (?!). Just thinking about it is making me hungry!

■Getting ahead of summer at the Aoyama Pool
The concept shop "the Pool," directed by Hiroshi Fujiwara, opened in the space that was once an indoor pool. Both the apparel and accessories are filled with refreshing items, primarily in navy and white. Even the iPhone cases and glasses feature a striped pattern, which is very appealing for someone who loves stripes.

■MCM Returns to Japan: Ginza
MCM, which has returned to Japan, has opened a flagship store in Ginza. The spring/summer collection, which combines not only monograms but also flowers and the brand's icon, is sure to pique your interest. With plans to sell at department stores and open more flagship stores within the year, this is a brand to keep an eye on.

■Made with love at Tennozu Slow House
Slow House, which proposes a thoughtful lifestyle, has opened a flagship store in Tennozu. The concept is "Made with Love," so you'll want to take your time to select exquisite items that will last a long time. There is also an organic restaurant on the premises where you can enjoy game dishes.

■ Enjoy a luxurious time at Omotesando Velmoor
Velmoor, a shop with a cafe and library space, has opened in Omotesando. Many celebrities apparently attended the opening. The interior is stylish, and there is a wide selection of luxury items, including Sara Battaglia bags, which are still rare in Japan.

It's a great feeling to go out with your favorite items that you've purchased from the new shop.