Enjoy quality time at home with specially selected tableware and beautiful seasonal flowers through a subscription service from Hibiya Kadan and CRAFTAL

Jun 30, 2021
CRAFTAL, a subscription service for Japanese tableware from all over Japan operated by Culture Generation Japan Inc. and Catal LLC, has collaborated with Hananohi 365days (*1), a subscription service operated by Hibiya Kadan Inc. that delivers flowers to your home or other desired location every month. The service will offer a new course, "Flowers to Play with Tableware (with CRAFTAL)" (monthly fee starting from 4,400 yen [tax and shipping included]), and applications will begin to be accepted from July 1, 2021.
*1 "Hananohi 365days" website https://www.hana.com/


Delivering seasonal flowers and matching tableware from potters and artists from all over Japan
"Flowers Playing with Tableware (with CRAFTAL)" is a plan that allows you to enjoy coordinating the seasonal flowers provided by "Hananohi 365days" with traditional craft tableware and flower vases created by potters and ceramic artists from all over Japan, selected by "CRAFTAL." Simply apply and the flowers will be delivered to your desired location, allowing you to begin living with seasonal flowers and tableware.

Enjoy new encounters with tableware professionally selected for you
The tableware and flower vases delivered to you will be selected by professional tableware curators from "CRAFTAL" after a preliminary questionnaire inquiring about your interior tastes and preferred color tones. For this "Flowers Playing with Tableware (with CRAFTAL)" project, we have commissioned potteries and ceramic artists to create original flower vases, offering the added benefit of enjoying unique tableware you won't find anywhere else. You can choose to replace them monthly or after a few months, allowing you to enjoy coordinating them with a variety of flowers. There's no need to worry about space for more and more tableware and flower vases; you can purchase your favorites separately. If you enjoy the same tableware for six consecutive months, we'll gift it to you free of charge. Enjoy a new tableware and flower vases as you coordinate your table with different flowers each month.



Enjoy your time at home with carefully selected containers and beautiful seasonal flowers
We will deliver several types of flowers selected by Hibiya Kadan designers to evoke the season. The first delivery will be in August, and will feature a combination mainly of anthuriums that evoke the tropics. After that, in September we will deliver chic and gorgeous lisianthus, and in October we will deliver a combination of cute mums that evoke the arrival of autumn. At a time when it is difficult to travel or go out for fun, why not enjoy your time at home with flowers that evoke the seasons with their various colors and a carefully selected flower vase?


Outline of the new "Hananohi 365days" course "Flowers playing with vessels (with CRAFTAL)"
Courses: 3 types
A: Flower vase set | 4,400 yen (tax and shipping included)
B: Flower vase & 2 mugs set | 6,380 yen (tax and shipping included)
C: Flower vase & 2 mugs and plates set | 8,800 yen (tax and shipping included)
Applications begin: Thursday, July 1st
Scheduled delivery: All once a month. Orders are closed at the end of the month, and delivery takes place in the fourth week of the following month (the delivery date may vary slightly depending on the arrival of flowers. We will inform you of the shipping week in the first half of the delivery month. Also, flower vases will be sent separately, so the delivery date may vary from the flowers you receive.)
Delivery areas: Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Gunma, Tochigi, Yamanashi, Nagano, Niigata, Toyama, Ishikawa, Fukui, Shizuoka, Aichi, Mie, Gifu, Osaka, Kyoto, Shiga, Nara, Wakayama, Hyogo *We will be gradually expanding our delivery area.
Payment methods: One-time payment by credit card (Visa, MasterCard, Amex)
Delivery: Please specify the expected delivery week in the application confirmation email you will receive after applying for the course.
Website: https://www.hana.com

Image left: A: Flower vase set, Image center: B: Flower vase & 2 mugs set, Image right: C: Flower vase, 2 mugs and plates set

Introduction to some of our artists
[Oki Makoto]
Oki creates pottery in his studio in Kasama City, Ibaraki Prefecture. The tableware that Oki creates is often modern and cool, and he creates original pieces such as tableware, matcha bowls, and vases. Her works, which include the unique "Carbonized Border" texture created using the popular carbonization firing process, the vibrant "Color" hues of red, orange, and green, and a diverse combination of silver glaze and carving techniques, are captivating as art that can be felt intimately, and are gaining popularity overseas as well.


[Mayuki Kato]
She is the fourth generation owner of Shingama, a Seto Sometsuke ware pottery manufacturer founded in 1919. While inheriting the techniques of Seto Sometsuke, she continues to create tableware that will add color to your daily dining table with new methods and simple designs rooted in everyday life. The light gosu (a pigment made primarily from cobalt oxide) color on the white base that is characteristic of Shingama conveys the warmth of handmade items, and the dignified blue color is expressed using a firing method unique to the Seto region.


[Other creators]
Nakano Akihiko, Machida Sachi, Manome Kobo, Akahori Tomomi, Okuda Akira, Nishiyama Co., Ltd. (Nishiyama Ceramics), Toetsugama, etc.

About "Hananohi 365days"
"Hananohi 365days" is a subscription service created with the desire to add color to customers' 365 days of the year and help them live more fulfilling lives through flowers and greenery, and to enable them to enjoy flowers in their daily lives easily to suit their individual lifestyles, allowing them to enjoy flowers and greenery that reflect the changing seasons from the comfort of their own home. In addition to the three courses available, "Deai: Flowers Living with You" (delivered once a month for 3,850 yen (tax and shipping included)), "Kurasu: Flowers Living with You" (delivered twice a month for 6,600 yen (tax and shipping included)), and "Nagomu: Flowers Living with You" (delivered once a month for 6,050 yen (tax and shipping included)), which delivers a selection of seasonal and recommended flowers, the shop also offers courses that combine flowers with items to help you enjoy your life, such as "Flowers in Love with Sweets: Sadaharu Aoki's Confiture Collection," which can be enjoyed with sweets.
https://www.hana.com


About CRAFTAL
CRAFTAL is a traditional crafts subscription service for restaurants that allows them to use and replace tableware for a monthly fee. CRAFTAL is characterized by low initial costs, reduced stock space, and high-quality materials and simple designs, allowing you to update your tableware while keeping costs down. In Japan, where the changing seasons are valued, we support you in creating the ideal restaurant that matches the seasonal cuisine and style of your restaurant.
http://www.craftal.jp

About Hibiya Kadan Co., Ltd.
Founded in 1872, Hibiya Kadan Co., Ltd. was established in 1950 after opening its Hibiya Park store in Tokyo. Currently, the company has approximately 190 stores nationwide. It provides wedding floral arrangements, plans, produces, and sells flower gifts for individuals and corporations at its directly managed stores and online shop, funeral services, designs and displays for various spatial decorations, and designs and constructs indoor greenery. It will continue to create a lifestyle culture that incorporates flowers and greenery in a variety of everyday life scenes.
https://www.hibiya.co.jp/

About Culture Generation Japan Inc.
Culture Generation Japan is a business production company that aims to preserve and create Japanese culture that can be proud of on the world stage. By combining the aspirations of various stakeholders with the traditions and techniques that live on throughout Japan, we will build businesses that are suited to the current era through business co-creation and pass on Japanese culture to the next generation.
http://culgene.jp/



Company Overview
Culture Generation Japan Co., Ltd.
6th Floor, Eisho Tokyo Building, 11-6 Tomizawa-cho, Nihonbashi, Chuo-ku, Tokyo 103-0006
Representative Director: Takuya Hotta
03-5614-0111
http://culgene.jp/



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