Gucci is launching its first-ever cosmetics collection, and has cast Princess Charlotte Casiraghi in its advertising campaign.

Gucci's cosmetics will include a full lineup of eye makeup, face, lip, and nail products, as well as brushes and a skincare line. Sales will begin in select countries this September.

Casiraghi, who has been chosen as the campaign model, is Princess of Monaco and the daughter of Grace Kelly. This is the second time Gucci has used her as a campaign model, following the 2012 Forever Now campaign.

Creative Director Frida Giannini said, "Charlotte was a natural choice, as she embodies the modern and iconic Gucci woman. Not only is she strikingly beautiful, but she is also very sophisticated and successful. She is the perfect woman to be a Gucci ambassador."