On May 7th, Shogakukan's women's fashion magazine "Precious" celebrated its 10th anniversary with a collaboration with Gucci, hosting the "Precious SKY FASHION SHOW feat. GUCCI" aerial fashion show at the Ginza Sony Building.

On the day of the event, a portion of Ginza's Harumi-dori Street was closed off, and equipment was set up to suspend models. With technical assistance from Atelier Chaos, a special equipment manufacturer known for numerous stage and live performances, models were able to walk vertically along the wall. This is the first aerial fashion show in Japan.

The show's concept was "Surprise and Excitement for Adult Fashion." A red carpet was laid 42 meters above ground level on the wall of the Sony Building, creating a vertical runway. Seven performers, five women and two men, dressed in Gucci's 14 Spring/Summer collection, walked along the runway, spinning and posing in mid-air. After the show, exclusive Precious models Nanae Ikukata and Anna appeared in Gucci dresses, thrilling the audience.

Precious Editor-in-Chief Fuka Suzuki commented, "Our magazine features the latest luxury items and masterpieces from a unique perspective. Now, as we mark the milestone of our 10th anniversary, we planned this event to once again let people know about the fashion that Precious advocates. Through this spectacular and surprising aerial fashion show, we hope that women all over Japan will experience the joy of fashion and style firsthand."

The same event will be held again in the evening of the 8th.