Maison Margiela launches Galliano's first handbag, "5AC." Also featuring an installation at the Omotesando store

Aug 5, 2016

To celebrate the launch of Maison Margiela's "5AC" handbags, an installation will be held at Maison Margiela Omotesando (2nd floor, GYRE, 5-10-1 Jingumae, Shibuya-ku, Tokyo) from August 5th to 16th.

"5AC," which debuted on the Spring/Summer 2016 runway, is the first handbag collection designed by Creative Director John Galliano. It was created based on the Maison's new concept of "anonymity of a lining." The name "5AC" is a coded version of the French word "sac," inspired by 33t speak, a form of online alphabet coding.

While the bags appear traditional in appearance, they are infused with original ideas, unique details, and exquisite artisanal techniques. Features include a brass padlock engraved with the logo, a motif key, and five different shaped studs at the bottom of the bag. The bag's lining (=incognito lining) can also be pulled out to transform it into a vertical shoulder bag.

This season's "5AC" handbags are available in a variety of fabrics and colors, including a bird peck motif, a water snake, and retro airbrushed graphics. In addition to the traditional large and medium sizes, a small size will also be available.

The installation also expresses the worldview of the 2016-17 Fall/Winter collection's theme, "rip and reveal."
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  • Maison Margiela creates installation to celebrate the launch of "5AC"
  • Maison Margiela creates installation to celebrate the launch of "5AC"
  • Maison Margiela creates installation to celebrate the launch of "5AC"
  • Maison Margiela creates installation to celebrate the launch of "5AC"
  • Maison Margiela creates installation to celebrate the launch of "5AC"
  • Maison Margiela creates installation to celebrate the launch of "5AC"
  • Maison Margiela creates installation to celebrate the launch of "5AC"
  • Maison Margiela creates installation to celebrate the launch of "5AC"
  • Maison Margiela creates installation to celebrate the launch of "5AC"
  • Maison Margiela creates installation to celebrate the launch of "5AC"
  • Maison Margiela creates installation to celebrate the launch of "5AC"
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