Adidas Japan Co., Ltd. will begin general sales of the "HIROKO TAKAHASHI COLLECTION," its first collaboration with globally active Japanese artist Michiko Takahashi, known for her kimono, a symbol of sustainability, at its directly managed stores and the Adidas online shop from June 11th.
"HIROKO TAKAHASHI COLLECTION" URL: adidas.jp/hiroko_takahashi
Concept movie URL: https://a.did.as/6009yzP4h
This collection features graphics consisting entirely of circles, which are symbolic of Takahashi Michiko, on every item. The bold, sophisticated and beautiful graphics give a sense of the power of countless individuality stimulating and resonating with each other, spreading endlessly like ripples. This collection spans a variety of categories, including uniquely Japanese items like happi coat jackets, yukata jackets, and kids' jinbei jackets, as well as running, swimming, and golf apparel. It also features iconic sneakers like the Superstar and Stan Smith, along with accessories like caps and sacoche bags, for a total of 89 items. Available in Japan and at adidas online stores around the world, this collection is enjoyable for a wide range of people, regardless of gender, nationality, or age, from sports to streetwear.
About the Graphic
The minimal yet dynamic graphic features overlapping circles that expand dynamically, creating a ring. It evokes the grand image of countless individualities creating ripples and the resulting rings influencing the world. Adidas was captivated by the strong and pure sensibility that resides in the unique aesthetic of Takahashi Michiko, who was born and raised in Japan. The powerful, bold, and beautiful graphics born from this collaboration between adidas and Takahashi will hopefully support the dreams and hopes of all people, including those who love sports.
"HIROKO TAKAHASHI COLLECTION" Concept Movie
People and cities are changing.
It all starts with a small ripple.
Countless individualities bubbling up
Inspire, resonate, and spread
What if we could connect with each other, each unique?
A new era will be reborn.
Now, hold it close to your heart and wear it.
Your own ripples.
"HIROKO TAKAHASHI COLLECTION" Products
Adidas will be releasing a total of 89 items (44 apparel items, 15 accessories, 26 footwear items, and 4 golf apparel items) along with Japan-exclusive items such as its first happi coat jacket, yukata jacket, and kids' jinbei jacket. Sales will begin on June 11th.
M HTC HAPPI Jacket, Product Number: GD4969, Store Price: 8,789 yen (tax included)
W HTC YUKATA Jacket, Product Number: GM2043, Store Price: 8,789 yen (tax included)
HTC JINBEI ST Y, Model number: GD5024, In-store price: 7,689 yen (tax included)
ULTRABOOST S.RDY TYO, Model number: FX0030, In-store price: 22,000 yen (tax included)
SUPERSTAR HTC, model number: FY1588, in-store selling price: 14,300 yen (tax included)
*"Super Star" is a registered trademark of Moonstar Co., Ltd. in Japan.
Profile of artist Takahashi Riko
Born in Saitama in 1977. She studied traditional dyeing and weaving at Tokyo University of the Arts, and while pursuing her doctorate, she was invited by the French Ministry of Foreign Affairs (AFAA) to work in Paris. In 2006, she founded Hiro College Co., Ltd. (now Takahashi Miko Co., Ltd.). In 2008, she completed her doctoral program at Tokyo University of the Arts, receiving her PhD in Fine Arts. In 2019, her work was added to the permanent collection of London's Victoria and Albert Museum. In April 2021, she became a professor at Musashino Art University's Department of Industrial, Craft and Design. Her work is characterized by solid graphics using perfect circles and straight lines. In addition to artwork using kimonos as a medium, she creates a variety of products in collaboration with manufacturers and artisans across Japan under her original brand, HIROCOLEDGE.
Comment from Artist Takahashi Miko
Based on the theme of "infinite possibilities born from constraints," she continues to express herself using the minimal motifs of perfect circles and straight lines. The circle is a universal shape that transcends gender, generation, nationality, race, and all other boundaries. This collection features a graphic of multiple intertwined circles, evoking connections between people, circulation, regeneration, and infinite expansion, which is deployed across a variety of items. The jacket, with its linear silhouette reminiscent of a happi coat or yukata, is a distinctively Japanese piece born from our collaboration with Adidas, which shares the spirit of rational, waste-free Japanese manufacturing, including kimono. It has come to symbolize this collection, which transcends the boundaries of sportswear and can be enjoyed freely by anyone. We hope that through the minimalist yet universal worldview of this collection, expressed solely through circles, viewers will feel a sense of hope for a new society in which everyone can live with confidence while respecting each other, and a powerful force for moving forward into the future.
About HIROCOLEDGE
A project by Takahashi Michiko that aims to fuse art and fashion. It is characterized by bold graphics composed only of circles and straight lines. The collection is based on the simple and functional crafts and tools that have existed in Japan since ancient times, as well as the rational manufacturing philosophy that has supported them. All products in this collection feature a composite logo with Takahashi Michiko's original brand, "HIROCOLEDGE."
Campaign exclusive to adiCLUB members
1. Win a complete in-store mannequin outfit of your choice
Six lucky winners will win a complete in-store mannequin outfit. Choose your favorite outfit from the six mannequins and enter the raffle.
How to enter: Download the adidas app and access the raffle page.
https://go.adidas.com/ihha/HirokoTakahashiCollectionMannequinRaffle
Application period: Friday, June 11th, 10:00 – Friday, June 25th, 23:59.
Win a gift card worth 21,000 yen
We will be giving away a gift card worth 10,000 yen, which can be used on any HIROKO TAKAHASHI COLLECTION product, to 20 lucky winners.
How to enter: Download the adidas app and access the lottery page.
https://go.adidas.com/ihha/HirokoTakahashiCollectionGiftCard
Entry period: 10:00 AM, Friday, June 11th – until 11:59 PM, Friday, June 25th.
eGift Card Giveaway Campaign
Purchase HIROKO TAKAHASHI COLLECTION products at adidas stores nationwide and receive an adiCLUB eGift Card.
Campaign period: Friday, June 11th – until Wednesday, June 30th.
For more details about the campaign, please click here: https://shop.adidas.jp/stores/article/2021053101/
【Stores where the campaign is available】 *Products available may vary by store
・adidas online shop (adidas.jp/hiroko_takahashi)
・All adidas Brand Center stores
・All adidas Brand Core Stores
・All adidas Originals Flagship Stores
・All adidas Originals Shops
・adidas Factory Outlets
・Other stores nationwide that carry adidas
・adidas app
*Stores may be closed due to circumstances such as a state of emergency declaration.
Adidas Customer Service Tel: 0570-033-033 (9:30 AM - 6:00 PM, excluding Saturdays, Sundays, and holidays)
*Call charges are the customer's responsibility. We appreciate your understanding.
*Calls are recorded to improve quality.
Click here for company press release details
"HIROKO TAKAHASHI COLLECTION" URL: adidas.jp/hiroko_takahashi
Concept movie URL: https://a.did.as/6009yzP4h
This collection features graphics consisting entirely of circles, which are symbolic of Takahashi Michiko, on every item. The bold, sophisticated and beautiful graphics give a sense of the power of countless individuality stimulating and resonating with each other, spreading endlessly like ripples. This collection spans a variety of categories, including uniquely Japanese items like happi coat jackets, yukata jackets, and kids' jinbei jackets, as well as running, swimming, and golf apparel. It also features iconic sneakers like the Superstar and Stan Smith, along with accessories like caps and sacoche bags, for a total of 89 items. Available in Japan and at adidas online stores around the world, this collection is enjoyable for a wide range of people, regardless of gender, nationality, or age, from sports to streetwear.
About the Graphic
The minimal yet dynamic graphic features overlapping circles that expand dynamically, creating a ring. It evokes the grand image of countless individualities creating ripples and the resulting rings influencing the world. Adidas was captivated by the strong and pure sensibility that resides in the unique aesthetic of Takahashi Michiko, who was born and raised in Japan. The powerful, bold, and beautiful graphics born from this collaboration between adidas and Takahashi will hopefully support the dreams and hopes of all people, including those who love sports.
"HIROKO TAKAHASHI COLLECTION" Concept Movie
People and cities are changing.
It all starts with a small ripple.
Countless individualities bubbling up
Inspire, resonate, and spread
What if we could connect with each other, each unique?
A new era will be reborn.
Now, hold it close to your heart and wear it.
Your own ripples.
https://youtu.be/WzXPrPldbbI
"HIROKO TAKAHASHI COLLECTION" Products
Adidas will be releasing a total of 89 items (44 apparel items, 15 accessories, 26 footwear items, and 4 golf apparel items) along with Japan-exclusive items such as its first happi coat jacket, yukata jacket, and kids' jinbei jacket. Sales will begin on June 11th.
M HTC HAPPI Jacket, Product Number: GD4969, Store Price: 8,789 yen (tax included)W HTC YUKATA Jacket, Product Number: GM2043, Store Price: 8,789 yen (tax included)HTC JINBEI ST Y, Model number: GD5024, In-store price: 7,689 yen (tax included)ULTRABOOST S.RDY TYO, Model number: FX0030, In-store price: 22,000 yen (tax included)SUPERSTAR HTC, model number: FY1588, in-store selling price: 14,300 yen (tax included)*"Super Star" is a registered trademark of Moonstar Co., Ltd. in Japan.
Profile of artist Takahashi Riko
Born in Saitama in 1977. She studied traditional dyeing and weaving at Tokyo University of the Arts, and while pursuing her doctorate, she was invited by the French Ministry of Foreign Affairs (AFAA) to work in Paris. In 2006, she founded Hiro College Co., Ltd. (now Takahashi Miko Co., Ltd.). In 2008, she completed her doctoral program at Tokyo University of the Arts, receiving her PhD in Fine Arts. In 2019, her work was added to the permanent collection of London's Victoria and Albert Museum. In April 2021, she became a professor at Musashino Art University's Department of Industrial, Craft and Design. Her work is characterized by solid graphics using perfect circles and straight lines. In addition to artwork using kimonos as a medium, she creates a variety of products in collaboration with manufacturers and artisans across Japan under her original brand, HIROCOLEDGE.
Comment from Artist Takahashi Miko
Based on the theme of "infinite possibilities born from constraints," she continues to express herself using the minimal motifs of perfect circles and straight lines. The circle is a universal shape that transcends gender, generation, nationality, race, and all other boundaries. This collection features a graphic of multiple intertwined circles, evoking connections between people, circulation, regeneration, and infinite expansion, which is deployed across a variety of items. The jacket, with its linear silhouette reminiscent of a happi coat or yukata, is a distinctively Japanese piece born from our collaboration with Adidas, which shares the spirit of rational, waste-free Japanese manufacturing, including kimono. It has come to symbolize this collection, which transcends the boundaries of sportswear and can be enjoyed freely by anyone. We hope that through the minimalist yet universal worldview of this collection, expressed solely through circles, viewers will feel a sense of hope for a new society in which everyone can live with confidence while respecting each other, and a powerful force for moving forward into the future.
About HIROCOLEDGE
A project by Takahashi Michiko that aims to fuse art and fashion. It is characterized by bold graphics composed only of circles and straight lines. The collection is based on the simple and functional crafts and tools that have existed in Japan since ancient times, as well as the rational manufacturing philosophy that has supported them. All products in this collection feature a composite logo with Takahashi Michiko's original brand, "HIROCOLEDGE."
Campaign exclusive to adiCLUB members
1. Win a complete in-store mannequin outfit of your choice
Six lucky winners will win a complete in-store mannequin outfit. Choose your favorite outfit from the six mannequins and enter the raffle.
How to enter: Download the adidas app and access the raffle page.
https://go.adidas.com/ihha/HirokoTakahashiCollectionMannequinRaffle
Application period: Friday, June 11th, 10:00 – Friday, June 25th, 23:59.
Win a gift card worth 21,000 yen
We will be giving away a gift card worth 10,000 yen, which can be used on any HIROKO TAKAHASHI COLLECTION product, to 20 lucky winners.
How to enter: Download the adidas app and access the lottery page.
https://go.adidas.com/ihha/HirokoTakahashiCollectionGiftCard
Entry period: 10:00 AM, Friday, June 11th – until 11:59 PM, Friday, June 25th.
eGift Card Giveaway Campaign
Purchase HIROKO TAKAHASHI COLLECTION products at adidas stores nationwide and receive an adiCLUB eGift Card.
Campaign period: Friday, June 11th – until Wednesday, June 30th.
For more details about the campaign, please click here: https://shop.adidas.jp/stores/article/2021053101/
【Stores where the campaign is available】 *Products available may vary by store
・adidas online shop (adidas.jp/hiroko_takahashi)
・All adidas Brand Center stores
・All adidas Brand Core Stores
・All adidas Originals Flagship Stores
・All adidas Originals Shops
・adidas Factory Outlets
・Other stores nationwide that carry adidas
・adidas app
*Stores may be closed due to circumstances such as a state of emergency declaration.
Adidas Customer Service Tel: 0570-033-033 (9:30 AM - 6:00 PM, excluding Saturdays, Sundays, and holidays)
*Call charges are the customer's responsibility. We appreciate your understanding.
*Calls are recorded to improve quality.
Click here for company press release details
The press releases contained in this article are provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. directly (https://prtimes.jp/).
