From January 30th to February 5th, Isetan Shinjuku's first-floor The Stage is hosting a promotional event for Swiss jewelry brand Chopard called "Precious Sweets Chopard." To coincide with the event, the brand is releasing a watch case (¥178,500) and a watch and jewelry case (¥199,500), its world's first collaboration with British travel bag brand Globe-Trotter. Available in pink, these are available exclusively at Isetan. Other items include a heart-shaped sapphire ring and a moving sapphire watch, customizing classic Chopard diamond pieces with sapphires for more affordable prices. Regarding the event, Isetan assistant buyer Ueno explains, "This is Chopard's third event on the first-floor stage, following two years ago and last year. This time, we're not emphasizing craftsmanship, but rather focusing on fashion and creativity, which is unusual for a major fashion house."

Reflecting the event name, the venue was decorated with see-through curtains and pastel-toned interiors. A display using macarons was also set up.
"Jewelry and food don't often have much in common, but this time, president and head designer Caroline Fredrich has boldly proposed a new way of presenting jewelry by incorporating it with a sweet motif. The macaron display features one-of-a-kind pieces worth over 10 million yen, expressing the brand's creations" (Ueno).

Eight items worth over 10 million yen will be available for order.


[Event Information]
Precious Sweets Chopard Chopard's Sweet Temptation


Dates: Wednesday, January 30th to Tuesday, February 5th
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