Part 2 of "Fashion is...," a limited-time pop-up event bringing together Tokyo's most talked-about brands, is being held at the Isetan Shinjuku store on the third floor from today, the 30th, to February 5th. Participating brands include kolor, TOGA, ANREALAGE, FACETASM, mame, and MIYAO. ANREALAGE is showcasing a collection themed around this season's neon-colored skeletons. In the FACETASM corner, a torso with the same hair and makeup as the model featured in the show is displayed on a red stand, evoking a red-carpeted runway show. The makeup was done by the same staff as the show, YUKI (makeup) and ABE (hair). This marks the store's third season carrying FACETASM, and with the women's collection experiencing strong sales this fall/winter season, the brand will also be available at Isetan Men's. "Fashion is..." is strongly influenced by the "Mode Floor" that opened on the third floor of the main building on December 5th last year. With the theme of "What is fashion?", the store is developed with the concept of once again communicating the joy of fashion and the joy of mode.