Trussardi, which celebrated its 100th anniversary in 2011, will release a new men's eau de toilette, "MY LAND" (50ml/7,560 yen), on September 14th as the second installment of its fragrance project. Based on the theme of "My Land" (one's spiritual home), the fragrance aims to evoke one's roots and a place of spiritual refuge. The fragrance features fougée audi notes centered around bergamot, lavender, and leather. The square bottle, designed by Italian designer Antonio Citterio, is wrapped in the brand's signature Italian leather. This fragrance won four awards in the fragrance and packaging categories at the 24th Grand Prix de Fragrance Awards in Bologna, Italy, in March of this year, beating out numerous other renowned brands. The image features Tomaso Trussardi, the youngest son of Nicola Trussardi, the third generation of the Trussardi family, and CEO of Trussardi's accessories division and casual line, "TRUSSARDI JEANS." Tomaso also works as a model.