MARC JACOBS' new fragrance, "Honey," will be released on August 14th. Notes begin with green pear and mandarin, then move on to orange blossom, honey, and vanilla. The round glass bottle with a white polka dot pattern features a striped, three-dimensional butterfly. The lineup includes the eau de parfum (30ml/7,245 yen, 50ml/9,345 yen, 100ml/13,650 yen), as well as a limited-edition body lotion (150ml/5,250 yen) and shower gel (150ml/4,515 yen). The fragrance will be available at authorized Marc Jacobs fragrance retailers. A launch party was held in front of Shibuya Parco prior to the release, decorated with the same yellow and white polka dots as the packaging, and the yellow campaign bus that had been running around Tokyo since the 8th made an appearance. Many celebrities, including models Akimoto Kozue and Kagami Seira, talent Sato Kayo, and photographer Ninagawa Mika, also attended the event, adding a touch of glamour to the venue.