Sneaker select shop atmos will open a new store format, "Sports Lab by atmos," on the 3rd of next month (1F Shinjuku South Avenue, 4-1-1 Shinjuku, Shinjuku-ku, Tokyo). Business hours will be from 11:00 to 21:00. Based on the concept of "sports casual, combining sports and casual fashion," the store will offer a lineup centered on Nike footwear and apparel. To commemorate the opening, the store will release three new models: the black and neon green "BARKLEY POSITE MAX" (25,200 yen) and "HYPER FLIGHT MAX" (18,900 yen), as well as the white "AIR FOAM POSITE ONE PRM" (25,200 yen) featuring a map design. Brands not available at existing atmos stores will also be sold. In addition to atmos' new apparel line, the store will also carry outdoor goods brand THE NORTH FACE, bag brand HEADPORTER, fragrance brand retaW, and more.

The interior, based on the concept of "street x gymnasium," uses recycled materials from gymnasiums in various places. It was designed by Torafu Architects, who are also responsible for Mina Perhonen in Gaienmae, Aesop Shibuya, and the Herman Miller Store Tokyo in Marunouchi.