Adidas Neo Label launches new collection featuring Selena Gomez's first designs

Jul 18, 2013

Adidas' daily sports casual line, adidas NEO Label, unveiled its first fashion collection designed by its brand's brand ambassador, Selena Gomez, at its Berlin flagship store on the 9th. The theme of the first collection is "Rock Chic." A sweatshirt featuring a large star print is recommended for a relaxed daytime mood, while a cropped leather jacket accented with a metal zipper is recommended for a cooler look. The collection is designed to be versatile and easy to wear. Studs are featured throughout, including black heeled sneakers. All looks have been released on the adidas official website. The collection will be available for purchase online and at NEO stores worldwide (some exclusions apply) from August 1st. Born in 1992, Selena Gomez began acting at the age of seven and appeared as a regular on the TV series "Barney & Friends" for two seasons. In 2007, she gained attention for her role as the voice actress for Alex in the Disney Channel show "Wizards of Waverly Place," and went on to sing the theme songs for Disney films such as "Tinker Bell." While active as an actress and singer, she also volunteers, and has traveled to Africa twice as a UNICEF Goodwill Ambassador for field research.
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  • Designed by Selena Gomez
  • Selena Gomez's new collection unveiled
  • Designed by Selena Gomez
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