Lanvin and Baroque Japan will be celebrating with Palomitas popcorn [Press Recommendations]

Jul 18, 2013

This series introduces foods selected by trend-conscious and discerning press. This time, we're looking at "PALOMITAS." Palomitas' colorful popcorn was served at the opening party for the LANVIN Ginza store and at an exhibition by Baroque Japan Limited, the company behind popular brands like Moussy. Palomitas means "popcorn" in Spanish. Rina Fujiwara, CEO of Olive Popcorn Co., Ltd., the company that produces the product, was so impressed by the colorful Palomitas she encountered while traveling in Spain that she decided to develop original products to spread the brand in Japan. Their greatest appeal is, without a doubt, the wide variety of flavors and colors available. There are over 40 flavors available, including Earl Grey Milk Tea, which packs a gentle sweetness, and Basil Tomato, which is perfect as a snack with beer or wine. The secret to its popularity is that the colorings used to coat the popcorn are all natural, such as vegetables and fruits, and are washed with olive oil for a healthy finish. In addition to selling directly from their factory in Asakusa, they also have shops on the second basement floor of Printemps Ginza and on the first floor of Maihama Ikspiari, The Courtyard. They are also sold at Sweets Concierge and Dean & Deluca. According to Baroque Japan Limited PR, "This is the first time we've offered a food souvenir at an exhibition. We prepared and distributed the popular popcorn in original packaging. In the past, we've offered original brand goods as souvenirs, but this time, someone suggested sweets as souvenirs, so we decided to offer food. It was very well received by visitors. We have a large male audience, and we think that this popcorn was enjoyed by people of all genders and ages."
Yoko Kakinuma
  • Rina Fujiwara is the CEO of Olive Popcorn, the company behind Palomitas. She was active as a model and navigator, but was so captivated by Palomitas that she decided to start her own business.
  • There are over 40 varieties in the lineup. Sweet flavors include Earl Grey Milk Tea, Strawberry Milk, and Kyoto Matcha. Popular snack flavors include Basil Tomato and Hakata Mentaiko Butter. Each one starts at 420 yen.
  • There is also the "Premier Bottle," an assortment of popular flavors. There are two types: "Celeb," which is filled with rich flavors characterized by the generous use of butter, Earl Grey milk tea flavor, and purple sweet potato flavor, and "Pretty," whi
  • The "Premium Bottle" comes in a stylish bottle with three different flavors layered on top, making it a great gift idea.
  • The stylish and cute packaging makes it perfect for both gifts and carrying around.
  • There are 40 different kinds of Palomitas lined up. They're so colorful, just looking at them makes you happy!
  • In addition to the standard items, there are also seasonal and store-exclusive items. The "Apple Ginger Flavor" is only available at the Printemps Ginza store.
  • Besides Printemps Ginza, they are also sold at Asakusa Factory Direct, Maihama Ikspiari, and other cafes. Check their website for stores that carry them.
  • In the coming season, we recommend storing it in the freezer and eating it chilled. You can enjoy its cool, crispy texture.
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