On February 6th in New York, sports casual brand adidas NEO Label, along with actress Selena Gomez, who serves as the brand's poster child, held a fashion show showcasing original outfits created by teens from around the world via social media.

Prior to the show, a contest was held on the fashion community portal site Polyvore, in which participants were invited to submit their own original "neo" outfits. Thirty outfits selected by teen fashion bloggers from around the world were showcased at the fashion show. Selena not only appeared at the opening and closing of the show, but also helped select the final outfit. Footage from the show will be posted on the adidas NEO Label's official Facebook page starting February 9th.

The adidas NEO Label, proposed by sports brand adidas, offers a wide range of apparel, footwear, and accessories with a focus on detail, primarily aimed at teens. With the concept of "Live Your Style (Let's make the world filled with what we love)," the brand will also be releasing seasonal favorite items selected by Gomez, who has become the brand's image character this season.